Senior CRM & Process Specialist

Pepco; Poznań; On-site; PLN 170,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Life insurance on preferential terms

Comprehensive benefits platform – care

LinkedIn Learning access

Meal subsidies (Smart Lunch)

Discounts on Pepco purchases

Support for language development in an

Job summary

Pepco in Poznań is seeking a seasoned CRM and Marketing Automation specialist to design end-to-end customer journeys and automate CRM processes across the lifecycle. You will define logic, triggers, personalization, and segmentation, and implement dynamic, real-time communications across email, push, in-app, and mobile channels.

You will leverage platforms like Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign, ensuring data integration and scalable campaigns.

Qualifications

• 5+ years of experience in CRM, Marketing Automation, or Lifecycle Marketing.
• Proven ability to design automated journeys and multi-channel communications.
• Hands-on with Marketing Automation/CDP platforms such as Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign.
• Strong knowledge of journey orchestration, personalization, segmentation and lifecycle management.
• Data-driven CRM solutions design and automation workflow optimization.
• Experience with CRM/CDP, mobile apps, e-commerce platforms and Data Lakes.
• Experience in A/B testing and Test & Learn methodologies.
• Excellent analytical, process-design and cross-functional collaboration skills.
• Very good English communication and stakeholder management.

Responsibilities

• Design and optimize end-to-end customer journeys and automated CRM processes across the lifecycle.
• Define journey logic, triggers, personalization, segmentation, targeting and eligibility criteria.
• Develop dynamic, event-based and real-time communication across email, push, in-app and mobile channels.
• Automate and scale CRM campaigns leveraging customer data and personalization frameworks.
• Configure and manage customer journeys within Marketing Automation platforms (e.g. Synerise).
• Ensure seamless integration of customer data, content, segmentation and campaign execution across systems.
• Identify and translate business, data and system requirements into scalable CRM solutions.
• Monitor, analyze and optimize journey performance, engagement, conversion and CX.
• Design and coordinate A/B testing and continuous improvement initiatives.
• Create documentation and best practices for consistency and scalability across markets.
• Partner with CRM, Loyalty, Content, Commercial, Data, E-commerce and IT teams to deliver engagement strategies.

Skills

CRM

Marketing Automation

Lifecycle Marketing

Customer Journey Orchestration

A/B Testing

Data Lakes

CDP

Synerise

Salesforce Marketing Cloud

Braze

Adobe Campaign

Cross-functional Collaboration

Stakeholder Management

English Proficiency

Education

Bachelor’s or Master’s degree

Tools

Synerise

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

• Design and optimize end-to-end customer journeys and automated CRM processes across the customer lifecycle.
• Define journey logic, triggers, decision rules, personalization, segmentation, targeting and eligibility criteria.
• Develop dynamic, event-based and real-time communication scenarios across email, push, in-app and mobile channels.
• Automate and scale CRM campaigns by leveraging customer data, behavioural insights and personalization frameworks.
• Configure and manage customer journeys within Marketing Automation platforms (e.g. Synerise).
• Ensure seamless integration of customer data, content, segmentation and campaign execution across systems and channels.
• Identify and translate business, data and system requirements into scalable CRM and personalization solutions.
• Monitor, analyze and continuously optimize journey performance, engagement, conversion and customer experience.
• Design and coordinate A/B testing, validation and continuous improvement initiatives.
• Create documentation, establish best practices and ensure consistency and scalability across markets.
• Partner closely with CRM, Loyalty, Content, Commercial, Data, E-commerce and IT teams to deliver effective customer engagement strategies.

Skills and experience we are looking for:

• 5+ years of experience in CRM, Marketing Automation, Customer Journey Management or Lifecycle Marketing.
• Proven experience in designing and implementing automated customer journeys, CRM processes and multi-channel communications.
• Hands-on experience with Marketing Automation/CDP platforms such as Synerise, Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
• Strong knowledge of customer journey orchestration, personalization, dynamic content, segmentation, targeting and lifecycle management.
• Ability to design data-driven CRM solutions and translate business requirements into automation workflows and process improvements.
• Good understanding of customer data ecosystems, including CRM/CDP, mobile apps, e-commerce platforms and Data Lakes.
• Experience in A/B testing, Test & Learn methodologies and performance optimization.
• Strong analytical, process-design and problem-solving skills with excellent attention to detail and customer-centric thinking.
• Ability to work effectively with cross-functional teams, including CRM, Content, E-commerce, Data/Analytics and IT.
• Very good English, communication, stakeholder management and collaboration skills.
• Bachelor’s or Master’s degree, preferably in Marketing, Business Administration, a technical field or a related discipline.
• Experience in retail, e-commerce or loyalty programs will be considered a strong advantage.

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
• Life insurance on preferential terms, to feel secure.
• An extensive benefits platform offering a wide range of options - including medical care, sports cards, events, trips, shopping vouchers, and more.
• Discounts on purchases at Pepco stores - get your favorite products at even better prices!
• Unlimited access to LinkedIn Learning (for IT - Udemy Business), giving you thousands of expert-led courses to support your professional development, build new skills, and learn at your own pace.
• The opportunity to improve language skills by working in an international environment.
• Free psychological, legal, and financial consultations as part of our employee support program -our employees' well-being is our top priority!
• Smart Lunch - meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
• A social fund providing additional financial support to ensure security and assistance in various life situations.
• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge - despite being a large organization, we’ve maintained a warm, informal atmosphere.
• A role within a unique organizational culture - Pepcoolture - where our mission, vision, and values are the foundation of our everyday work.