CRM Marketing Architect — Hybrid, Data-Driven Growth

OLX; Poznań; Hybrid; PLN 180.000 - 260.000; Vollzeit

Benefits dieser Stelle

Annual bonus 15%

Training budget

Mybenefit platform points (330 per月)

Autonomy

Hybrid work

Zusammenfassung

OLX in Poland is seeking a CRM Marketing Manager to lead personalised customer journeys across email, push, and in-product messages. You will design and optimize automated lifecycle journeys for buyers and sellers, driving acquisition, activation and retention while collaborating with product and marketing teams in a hybrid work setup.

The role requires 4–6 years in marketing with hands-on CRM, a data-driven mindset, and English communication skills.

Qualifikationen

• 4–6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product.
• Experience with Braze (or equivalent) and collaborating with technology/product teams.

Aufgaben

• Deliver CRM messages and campaigns across email, push and in-product for the category.
• Design, launch and improve automated lifecycle journeys for sellers, buyers and professionals.
• Grow the addressable base of consented contacts and address data-quality gaps.
• Design, run and read tests, explain business impact, and scale proven solutions across markets.
• Set weekly priorities with the category Strategy, Planning and Operations Lead and report results.
• Propose motions for a reusable CRM library and shape requirements for new CRM channels with the MarTech team.

Kenntnisse

CRM marketing

Lifecycle marketing

Engagement

Retention

Marketing automation

AI in CRM

English communication

Cross-functional collaboration

Marketplace experience

Tools

Braze

Jobbeschreibung

OLX in Poland is seeking a CRM Marketing Manager to lead personalised customer journeys across email, push, and in-product messages. You will design and optimize automated lifecycle journeys for buyers and sellers, driving acquisition, activation and retention while collaborating with product and marketing teams in a hybrid work setup.

The role requires 4–6 years in marketing with hands-on CRM, a data-driven mindset, and English communication skills.