Hybrid CRM Strategist: Personalization & Lifecycle Journeys

4900 Accenture Sp. z o.o. Company; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Private medical care

Life insurance

Employee share purchase plan

Job summary

Accenture Sp. z o.o. in Warsaw is seeking a CRM Strategist to design and refine lifecycle programs, enable personalized journeys, and optimize campaigns across markets.

You will collaborate with Planning Partner and Data & Analytics teams to deliver measurable impact for B2B clients and drive improvements with data-driven insights. The role combines strategic CRM development, cross‑functional collaboration, and English/Polish communication within a hybrid work model, with opportunities for

Qualifications

• Minimum 2 years of experience supporting CRM strategy or related marketing initiatives.
• Strong understanding of lifecycle management, segmentation and personalization.
• Ability to interpret data and translate insights into actionable strategies.
• Fluent English and Polish; comfortable working with global teams.

Responsibilities

• Design customer journeys across touchpoints and propose segmentation strategies.
• Support planning partner in development of CRM strategies and messaging.
• Map content in the DAM to proposed journeys and orchestrate campaigns.
• Generate actionable insights from data to improve future campaigns.
• Share best practices and support global/local teams in CRM delivery.

Skills

CRM strategy

Customer engagement

Segmentation

Personalization

Data analysis

English

Polish

Cross-functional teamwork

Project coordination

Tools

Salesforce Marketing Cloud

Account Engagement

Job description

Accenture Sp. z o.o. in Warsaw is seeking a CRM Strategist to design and refine lifecycle programs, enable personalized journeys, and optimize campaigns across markets.

You will collaborate with Planning Partner and Data & Analytics teams to deliver measurable impact for B2B clients and drive improvements with data-driven insights. The role combines strategic CRM development, cross‑functional collaboration, and English/Polish communication within a hybrid work model, with opportunities for