Senior CRM & Lifecycle Automation Specialist

Pepco; Poznań; On-site; PLN 170,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Life insurance on preferential terms

Comprehensive benefits platform – care

LinkedIn Learning access

Meal subsidies (Smart Lunch)

Discounts on Pepco purchases

Support for language development in an

Job summary

Pepco in Poznań is seeking a seasoned CRM and Marketing Automation specialist to design end-to-end customer journeys and automate CRM processes across the lifecycle. You will define logic, triggers, personalization, and segmentation, and implement dynamic, real-time communications across email, push, in-app, and mobile channels.

You will leverage platforms like Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign, ensuring data integration and scalable campaigns.

Qualifications

• 5+ years of experience in CRM, Marketing Automation, or Lifecycle Marketing.
• Proven ability to design automated journeys and multi-channel communications.
• Hands-on with Marketing Automation/CDP platforms such as Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign.
• Strong knowledge of journey orchestration, personalization, segmentation and lifecycle management.
• Data-driven CRM solutions design and automation workflow optimization.
• Experience with CRM/CDP, mobile apps, e-commerce platforms and Data Lakes.
• Experience in A/B testing and Test & Learn methodologies.
• Excellent analytical, process-design and cross-functional collaboration skills.
• Very good English communication and stakeholder management.

Responsibilities

• Design and optimize end-to-end customer journeys and automated CRM processes across the lifecycle.
• Define journey logic, triggers, personalization, segmentation, targeting and eligibility criteria.
• Develop dynamic, event-based and real-time communication across email, push, in-app and mobile channels.
• Automate and scale CRM campaigns leveraging customer data and personalization frameworks.
• Configure and manage customer journeys within Marketing Automation platforms (e.g. Synerise).
• Ensure seamless integration of customer data, content, segmentation and campaign execution across systems.
• Identify and translate business, data and system requirements into scalable CRM solutions.
• Monitor, analyze and optimize journey performance, engagement, conversion and CX.
• Design and coordinate A/B testing and continuous improvement initiatives.
• Create documentation and best practices for consistency and scalability across markets.
• Partner with CRM, Loyalty, Content, Commercial, Data, E-commerce and IT teams to deliver engagement strategies.

Skills

CRM

Marketing Automation

Lifecycle Marketing

Customer Journey Orchestration

A/B Testing

Data Lakes

CDP

Synerise

Salesforce Marketing Cloud

Braze

Adobe Campaign

Cross-functional Collaboration

Stakeholder Management

English Proficiency

Education

Bachelor’s or Master’s degree

Tools

Synerise

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

Pepco in Poznań is seeking a seasoned CRM and Marketing Automation specialist to design end-to-end customer journeys and automate CRM processes across the lifecycle. You will define logic, triggers, personalization, and segmentation, and implement dynamic, real-time communications across email, push, in-app, and mobile channels.

You will leverage platforms like Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign, ensuring data integration and scalable campaigns.