CRM Strategist - Hybrid, Personalization & Analytics

Accenture Poland; Województwo mazowieckie; Hybride; PLN 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Hybrid work model (2 days/week inWarsz

Development path with coach

Extensive training package

Employee Assistance Program

Private medical care

Life insurance

Employee referral program

WorkSmile/Multisport access

Résumé du poste

Accenture Poland is seeking a CRM Strategist to elevate client engagement and deliver measurable impact across markets. You’ll join a global team refining lifecycle programs and ensuring effective communications across journeys.

You’ll collaborate with Planning Partner and Data & Analytics teams, coordinating to drive business objectives in a dynamic, hybrid Warsaw setting while using English and Polish daily.

Qualifications

• Minimum 2 years of experience supporting CRM strategy or marketing consultancy environments.
• Good understanding of customer lifecycle management, segmentation and personalization.
• Ability to work with data analysts and translate insights into actionable strategies.
• Comfortable working with cross-functional teams in a global setting (English).

Responsabilités

• Support Planning Partner in development of CRM strategies and overarching messaging for acquisition, onboarding, inlife & retention, leveraging insights and MarTech solutions.
• Design customer journeys across touchpoints, look into personalization tactics and come up with segmentation proposals to develop the most compelling communications.
• Go through Client’s Digital Asset Management repository to map content to journeys proposed.
• Generate actionable insights from data and performance metrics to optimize future campaigns.
• Develop best practices and support global, local teams in delivering the best-in-class CRM experience.

Connaissances

CRM strategy

English (C1)

Polish (C1)

Cross-functional teamwork

Presentation skills

Storytelling

Data analytics collaboration

Project coordination

Outils

Salesforce Marketing Cloud

Account Engagement

Description du poste

Accenture Poland is seeking a CRM Strategist to elevate client engagement and deliver measurable impact across markets. You’ll join a global team refining lifecycle programs and ensuring effective communications across journeys.

You’ll collaborate with Planning Partner and Data & Analytics teams, coordinating to drive business objectives in a dynamic, hybrid Warsaw setting while using English and Polish daily.