CRM Automation Specialist — Hybrid, Growth & Insight

Lebull - zakłady bukmacherskie; Województwo pomorskie; Hybride; PLN 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work model with flexibility

Résumé du poste

Lebull.pl is seeking a data-driven CRM Specialist to translate customer insights into effective automated communications. The role focuses on designing and optimizing onboarding, engagement, retention, and reactivation campaigns across email, push, and SMS.

You will build segmentation and personalised journeys to improve conversion and retention. Applicants should have hands-on CRM and marketing automation experience, plus strong analytical skills and English proficiency.

Qualifications

• Experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with CRM platforms and automation tools.
• Strong understanding of customer segmentation and lifecycle management.
• Analytical mindset with campaign performance data experience.
• Knowledge of email marketing, push notifications, and SMS campaigns.
• Ability to design and optimise automated customer journeys.
• Experience in iGaming, sports betting, or subscription-based digital business is an advantage.
• Good command of English.

Responsabilités

• Design, implement, and optimise automated CRM campaigns.
• Build customer journeys across email, push notifications, SMS, and other channels.
• Develop customer segmentation and personalised communication strategies.
• Create automated onboarding, engagement, retention, and reactivation campaigns.
• Monitor campaign performance and optimise conversion, engagement, and retention metrics.
• Conduct A/B tests and identify opportunities for improvement.
• Collaborate with marketing, product, analytics, and customer support teams.
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Connaissances

CRM expertise

Lifecycle marketing

Marketing automation

CRM platforms/tools

Segmentation

Campaign analytics

Email marketing

Push/SMS campaigns

English proficiency

iGaming / subscription-based knowledge

Description du poste

Lebull.pl is seeking a data-driven CRM Specialist to translate customer insights into effective automated communications. The role focuses on designing and optimizing onboarding, engagement, retention, and reactivation campaigns across email, push, and SMS.

You will build segmentation and personalised journeys to improve conversion and retention. Applicants should have hands-on CRM and marketing automation experience, plus strong analytical skills and English proficiency.