Senior User Acquisition Manager

Fitollo; Polska; Remote; PLN 176,000 - 307,000; Full time

Benefits offered by this job

Remote work with CET overlap

Flexible hours

Career growth with leadership path

Job summary

Fitollo, a Polish mobile meal-planning app, is seeking a hands-on Senior User Acquisition Manager. You will own paid acquisition strategy, budget, and execution across Meta, TikTok, Apple Search Ads, and more, optimizing for CAC, ROAS and LTV. You will report to the founder and collaborate with Product.

Remote work with CET overlap is offered. You will manage a growing monthly budget, drive experiments, and expand into new markets as baseline metrics mature.

Qualifications

• 3+ years of hands-on paid user acquisition or performance marketing experience, including direct experience with B2C mobile subscription apps.
• Deep hands-on experience with at least two of the following: Meta Ads, TikTok Ads, Apple Search Ads or Google UAC. At least one of them should be Meta or TikTok.
• Proven track record of scaling campaigns or channels while improving ROAS, CAC, LTV or payback, with numbers to support your contribution.
• Practical experience with an MMP (AppsFlyer preferred): you build and read cohort and event reports and understand platform-reported vs backend subscription data.
• Strong analytical and creative-testing skills; connect performance with audiences, hooks, and funnel angles.

Responsibilities

• Own day-to-day execution and optimization of paid acquisition across Meta, TikTok, Apple Search Ads, Google UAC and other channels.
• Manage a growing five-figure monthly paid acquisition budget; decide what to scale, pause, and where to shift spend.
• Define tracking requirements with Product and dev: events, SKAN values, and audit QA.
• Drive rapid experimentation across channels, creatives, audiences, offers and funnel angles.
• Plan controlled tests in new markets after baseline reliability; identify scalable channels and audiences.
• Evaluate campaigns by subscriber quality (activation, renewals, refunds, cancellations) not just cost per purchase.
• Lead creative analysis and testing; set weekly tests with kill/scale criteria; translate insights into direction.
• Monitor performance daily, identify risks and opportunities early.

Skills

Paid user acquisition

Mobile marketing

Analytical thinking

Creative testing

Tools

AppsFlyer

Meta Ads

TikTok Ads

Apple Search Ads

Job description

Location: Remote, with regular overlap with CET working hours (CET ±2h)

Contract: Full-time, B2B

Compensation: 40,000-70,000 EUR per year, depending on experience and demonstrated track record

About Fitollo

Fitollo is a Polish mobile app for personalized meal planning and calorie tracking.

Fitollo is one of the leading meal-planning apps in Poland, with thousands of paying subscribers. We plan to expand into additional markets, but our first priority is to establish a reliable acquisition baseline and improve the efficiency of our current setup.

We are a small, hands-on team working across product, engineering, design and user acquisition. The role covers Fitollo and, over time, a related product from the same team.

We are looking for a hands-on Senior User Acquisition Manager to take full ownership of paid acquisition strategy, budget and execution. You will determine which channels deserve investment, improve acquisition efficiency and scale spend only when cohort economics support it. Not every channel needs to be active at the same time - we expect you to decide where our budget has the strongest potential.

We use AppsFlyer for attribution, so we're looking for someone who understands mobile acquisition beyond ad platform dashboards: CAC, ROAS, payback, LTV, conversion quality and the full user journey from the first click through install, onboarding and subscription, including downstream signals such as activation, renewals, refunds and early cancellations..

You will report directly to the founder and work closely with our Product team.

What you'll do

• Own the day-to-day execution and optimization of paid acquisition across Meta Ads, TikTok Ads, Apple Search Ads, Google UAC and other channels, including campaign structure, targeting, bidding and pacing across iOS and Android.
• Own budget allocation for a growing five-figure monthly paid acquisition budget, deciding what to scale, what to pause and where to shift spend.
• Own tracking requirements together with Product and dev: optimization events in Meta and TikTok (subscription vs one-time purchase), server-to-server subscription events and SKAN conversion values. Audit and QA them.
• Drive growth through rapid experimentation across channels, creatives, audiences, offers and funnel angles.
• Once the current acquisition baseline is reliable, plan and execute controlled tests in new markets, identifying which channels, audiences and creative angles can scale.
• Make scaling decisions based on AppsFlyer, ad platform and internal subscription data, using consistent attribution windows and appropriately matured cohorts.
• Evaluate campaigns and creatives by the quality of subscribers they bring - including activation, renewals, refunds and early cancellations - rather than only cost per purchase. Work with the Product and Growth team to connect acquisition sources and ad promises with onboarding, activation and retention.
• Own creative analysis and testing: set a weekly testing cadence with clear kill/scale criteria, analyze what works (hook, length, format, angle) and turn it into clear creative direction. Creative production and creator briefing are handled by our team, so your focus is on insights, testing and budget decisions.
• Monitor performance daily and proactively identify risks, anomalies and opportunities before they become expensive.

Must have

• 3+ years of hands-on paid user acquisition or performance marketing experience, including direct experience with B2C mobile subscription apps.
• Deep hands-on experience with at least two of the following: Meta Ads, TikTok Ads, Apple Search Ads or Google UAC. At least one of them should be Meta or TikTok. You move budget between channels based on performance, not channel preference.
• A proven track record of scaling campaigns or channels while improving ROAS, CAC, LTV or payback, with numbers to support your contribution.
• Practical, hands-on experience with an MMP (AppsFlyer preferred): you build and read cohort and event reports yourself and understand the differences and limitations of platform-reported, MMP-attributed and backend subscription data.
• Hands-on understanding of SKAN and iOS measurement limits: delayed and partial postbacks, and how to evaluate iOS campaigns when the data arrives days later.
• Strong analytical and creative-testing skills. You can connect campaign performance with audiences, hooks, angles, formats and downstream subscriber quality.
• A hands-on, ownership-driven approach. You personally set up and optimize campaigns, proactively identify problems and propose next steps without waiting for detailed instructions.
• Clear written and spoken English, with the ability to explain decisions, assumptions and trade-offs concisely.

Nice to have

• Experience in health, fitness, wellness, lifestyle or consumer apps.
• Familiarity with attribution models, incrementality, geo-lift testing or media mix modeling.
• Experience with A/B testing, with web-to-app funnels or conversion rate optimization.
• Experience launching paid acquisition in new markets.

What you'll get

• Real ownership of paid acquisition strategy, budget and execution.
• An established consumer subscription app with meaningful budgets, historical performance data and room to test new channels and markets.
• Real influence on creative direction and funnel decisions, not only on campaigns.
• Remote work and flexible hours, with regular CET overlap.
• Creative production and creator management handled by the team, plus close access to Product and Growth.
• Room to grow into a broader growth or user acquisition leadership role as the company scales.

How we work

We're a product-driven, performance-focused team. We move fast, test a lot and care about real business impact.

We don't want someone who only maintains campaigns. We want someone who looks at the full growth system, from the first click to the renewal.

We value ownership, speed, clear thinking and direct communication. Debate is welcome. Data matters. If something works, we scale it. If something doesn't, we learn fast and move on.