Head of Performance Marketing

My Amazon Guy; Poland; On-site; PLN 212,690 - 319,035; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Opportunities for professional development

Job summary

A leading digital marketing company is looking for a Head of Performance Marketing to optimize and lead B2C campaigns on platforms like Meta and TikTok. The role demands over 5 years of experience in performance marketing, a data-driven mindset, and strong team leadership skills. You will implement creative strategies while ensuring campaign success through rigorous A/B testing and team development. This is a permanent remote position with opportunities for professional growth and a competitive base salary.

Qualifications

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions.
• Strong creative eye for consumer engagement.
• Active Meta & TikTok Ad Certifications.

Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C campaigns.
• Analyze campaign performance to optimize ad spend and creative output.
• Integrate email marketing campaigns with paid strategies.
• Manage and mentor a team of media buyers and specialists.
• Lead A/B testing for creative elements to improve performance.
• Collaborate with creative teams for engaging ad creatives.

Skills

B2C paid social advertising

Creative strategy

Team leadership

Conversion optimization

Analytical skills

Copywriting ability

Data-driven mindset

Job description

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.

Key Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
  
• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
  
• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
  
• Manage and mentor a team of media buyers, creative specialists, and CRO experts.
  
• Foster a culture of collaboration, innovation, and performance excellence within the team.
  
• Oversee recruitment, training, and professional development of team members.
  
• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
  
• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
  
• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
  
• Develop and test hypotheses for ongoing CRO improvements.
  
• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
  
• SOP creation.
  
• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
  
• Maintain active certifications on Meta and TikTok platforms.
  
• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
  

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  
• 3+ years hands-on with Meta & TikTok Ads.
  
• Expertise in email marketing and multi-channel campaign integration.
  
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
  
• Strong creative eye and copywriting ability for consumer engagement.
  
• Active Meta & TikTok Ad Certifications.
  
• Proven leader with experience managing cross-functional teams.
  
• Track record of building scalable workflows for creative and performance marketing.
  
• Data-driven mindset with sharp analytical and optimization skills.
  
• Excellent communicator, highly organized, and results-focused.
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement