Media Analytics & Insight Strategist

PepsiCo

Kraków

On-site

PLN 129,000 - 158,000

Full time

39 hours ago

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Job summary

PepsiCo is seeking a data-driven Media Analytics professional in Kraków to turn campaign and landing-page data into actionable recommendations that improve performance and measurement quality. You’ll work across media, web, and data sources to build dashboards and guide optimization strategies.

The role requires strong skills in GA4, Power BI or Tableau, and experience translating insights for non-technical stakeholders.

Qualifications

Experience in media analytics, digital analytics, marketing analytics, BI, or related field.
Good understanding of digital media measurement and optimization levers across major platforms.
Experience analyzing campaign, audience, investment, or productivity data and translating findings into actionable recommendations.
Working knowledge of GA4 and campaign tracking concepts, including UTMs, pixels, taxonomies, and naming conventions.
Strong Excel skills and hands-on experience building and maintaining dashboards in Power BI, Tableau, or similar tools.
Ability to work across teams and explain analytical findings to non-technical stakeholders.

Responsibilities

Analyze campaign performance across channels and platforms, identifying optimization opportunities.
Evaluate audience performance and targeting effectiveness to improve strategies and efficiency.
Monitor media quality metrics and suggest improvements for campaign execution.
Translate campaign data into actionable recommendations for marketing and media teams.
Design, build, and maintain dashboards in Power BI or Tableau to provide insights.