Media Planner / Buyer

PepsiCo; Warszawa; On-site; PLN 60,000 - 90,000; Full time

Job summary

PepsiCo Kraków office is seeking a dynamic digital media professional to manage multiple campaigns across social, search and programmatic channels. You will plan, buy, optimize, implement and report on post‑campaign performance while aligning with 1st‑party data and brand safety standards.

In this role you will analyze data, present results to stakeholders, and contribute to an integrated digital plan. 1–3 years in programmatic or social campaigns and a strong grasp of tracking and attribution

Qualifications

• 1‑3 years of Programmatic and/or Social campaign planning & buying experience across all digital platforms.
• Agility – Ready to react to key stakeholder last‑minute requests and adjustments.
• Solid understanding of tracking and attribution.
• Experience on DCM is a plus.
• Analytical mindset – ability to understand data and interpret into actionable strategies.
• Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders.
• Proven, consistent and excellent attention to detail.
• History of excellent project management skills.Collaborative and honest.
• Technically savvy.

Responsibilities

• Accountable for managing multiple digital campaigns at once from initial customer (assigned country).
• Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post‑campaign performance.
• Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa.
• Have experience in being and/or working as an Ad Ops specialist.
• Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP; be responsible for implementation of real‑time optimization tools including Datorama and AI tech to drive media performance if campaigns.
• Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team.
• Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics.
• Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise.
• Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns.
• Be informed on the top‑line brands business objectives they are working to in particular market units. Develop commercial acumen.
• Be informed on industry trends and innovative success stories.

Skills

Programmatic campaigns

Social campaigns

Tracking & attribution

DCM experience

Analytical mindset

Reporting to stakeholders

Attention to detail

Project management

Collaboration

Tech savvy

Tools

DCM

Job description

Overview

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city‑centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get‑things‑done culture, this is a place where your dynamism and agility will make a difference. The role is to deliver media TCP (Total Connections Planning) planning and buying campaigns.

Responsibilities

• Accountable for managing multiple digital campaigns at once from initial customer (assigned country).
• Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post‑campaign performance.
• Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa.
• Have experience in being and/or working as an Ad Ops specialist.
• Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP; be responsible for implementation of real‑time optimization tools including Datorama and AI tech to drive media performance if campaigns.
• Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team.
• Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics.
• Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise.
• Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns.
• Be informed on the top‑line brands business objectives they are working to in particular market units. Develop commercial acumen.
• Be informed on industry trends and innovative success stories.

Qualifications

• 1‑3 years of Programmatic and/or Social campaign planning & buying experience across all digital platforms.
• Agility – Ready to react to key stakeholder last‑minute requests and adjustments.
• Solid understanding of tracking and attribution.
• Experience on DCM is a plus.
• Analytical mindset – ability to understand data and interpret into actionable strategies.
• Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders.
• Proven, consistent and excellent attention to detail.
• History of excellent project management skills.Collaborative and honest.
• Technically savvy.

To support informed and transparent discussions, candidates who progress to the interview stage will be provided with information on the initial remuneration level for the role. Any questions and further details about the process will be discussed during the interview.