Media Analytics & Optimization Specialist

PepsiCo

Warszawa

On-site

PLN 129,000 - 158,000

Full time

5 days ago

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Job summary

PepsiCo in Warszawa is seeking a data analytics professional to turn media, web, and investment data into actionable recommendations that improve campaign performance and measurement quality. You will analyze campaigns across channels, validate GA4/GTM implementations, maintain dashboards in Power BI or Tableau, and work with cross-functional teams to optimize media spend and KPIs.

The ideal candidate has strong Excel skills, experience with GA4 and UTMs, and can translate insights into concrete

Qualifications

Experience in media analytics, digital analytics, marketing analytics, BI, or related field.
Strong knowledge of digital media measurement and optimization levers across major platforms.
Experience analyzing campaign, audience, investment, or productivity data and translating findings into actionable recommendations.
Working knowledge of GA4 and campaign tracking concepts, including UTMs, pixels, taxonomies, and naming conventions.
Strong Excel skills and hands-on experience building dashboards in Power BI/Tableau.

Responsibilities

Analyze campaign performance across channels and platforms for optimization opportunities.
Evaluate audience performance and targeting effectiveness to improve strategies.
Monitor media quality metrics and identify opportunities to improve campaign execution.
Translate campaign data into actionable recommendations for marketing and media teams.
Design, build and maintain dashboards to provide insights for teams.