Media Analytics Specialist

PepsiCo Deutschland GmbH; Warszawa; On-site; PLN 129,000 - 158,000; Full time

Benefits offered by this job

Comprehensive benefits package

Career development

Job summary

PepsiCo Deutschland GmbH is seeking a data-to-insights professional to turn media, landing-page, and marketing investment data into actionable recommendations that improve campaign performance and measurement quality.

You will consolidate data across media and web analytics, build dashboards in Power BI/Tableau, and collaborate with marketing, media, and tech teams to drive optimization and informed decisions.

Qualifications

• Experience in media analytics, digital analytics, marketing analytics, BI, or related field.
• Strong understanding of digital media measurement and optimization levers.
• Experience analyzing campaign, audience, investment, or productivity data and translating findings into actions.
• Working knowledge of GA4 and campaign tracking concepts (UTMs, pixels, taxonomies).
• Strong Excel skills and ability to build/maintain dashboards in Power BI or Tableau.
• Ability to explain analytical findings to non-technical stakeholders.

Responsibilities

• Analyze campaign performance across channels, identifying optimization opportunities (delivery, pacing, targeting, placements, frequency, creative performance, media investment).
• Evaluate audience performance and targeting effectiveness to improve strategies and efficiency.
• Monitor media quality metrics (viewability, attention, brand safety) and identify improvement opportunities.
• Translate campaign data into actionable recommendations for marketing and media teams.

Skills

Media analytics

Web analytics

Data visualization

Power BI

Tableau

GA4

Excel

Stakeholder comms

Tools

Power BI

Tableau

GA4

Job description

Overview

Turn media, landing-page, and marketing investment data into clear recommendations that improve campaign performance, measurement quality, and marketing productivity. The role combines data from multiple sources, identifies what is driving results, and helps teams take action based on the findings.

Responsibilities

Media Analysis

• Analyze campaign performance across channels and platforms, identifying optimization opportunities related to delivery, pacing, audience targeting, placements, frequency, creative performance, and media investment.
• Evaluate audience performance, customer behaviour, and targeting effectiveness to improve audience strategies and campaign efficiency.
• Monitor key media quality metrics, including viewability, attention, and brand safety, and identify opportunities to improve campaign execution and adherence to media best practices.
• Translate campaign data into actionable recommendations for marketing and media teams, supporting campaign optimization and future planning.

Web Analysis

• Analyze user behaviour and conversion journeys across campaign landing pages in GA4, identifying friction and drop-off points and recommending improvements to engagement, conversion, and other agreed KPIs.
• Ensure accurate measurement of landing-page performance by coordinating the implementation and validation of GA4, GTM, advertising pixels, and other campaign tracking with agencies and technical teams.
• Maintain consistent campaign tagging and measurement standards, including UTMs, naming conventions, and taxonomies, so that data is reliable and comparable across campaigns and markets.

Data Analysis

• Combine data from media platforms, web analytics, marketing productivity, sales, ROI, and financial sources to create a unified view of performance.
• Design, build, and maintain dashboards and reporting solutions in Power BI, Tableau, or similar tools, providing actionable insights for marketing and media teams.
• Evaluate marketing effectiveness and productivity by linking media performance with investment decisions, business KPIs, and commercial outcomes.
• Identify trends and performance drivers across data sources and translate them into clear recommendations supporting optimization and decision-making.

Qualifications

• Experience in media analytics, digital analytics, marketing analytics, business intelligence, or a related field.
• Good understanding of digital media measurement and the optimization levers available across major media platforms.
• Experience analyzing campaign, audience, investment, or productivity data and translating findings into actionable recommendations.
• Working knowledge of GA4 and campaign tracking concepts, including UTMs, pixels, taxonomies, and naming conventions.
• Strong Excel skills and hands-on experience independently building and maintaining dashboards in Power BI, Tableau, or another data visualization tool.
• Ability to work across teams and explain analytical findings clearly to non-technical stakeholders.

Nice to have

• Hands-on experience with media and ad-tech platforms such as DV360, Campaign Manager 360, Meta, TikTok, YouTube, Amazon, The Trade Desk, Snapchat, or Pinterest.
• Experience working with ad verification or media optimization solutions such as DoubleVerify.
• Experience using APIs, BigQuery, or another cloud data environment to connect, manage, or query large datasets.
• Knowledge of statistical analysis, predictive modelling, machine learning, or AI-based analytics.
• Experience linking media and marketing investment with sales, ROI, or other commercial outcomes.

Compensation and Benefits:

• The expected starting compensation range for this position is 143,700 PLN annually (gross).
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.