Digital Programmatic Media Planner & Buyer

PepsiCo; Warszawa; On-site; PLN 60,000 - 90,000; Full time

Job summary

PepsiCo Kraków office is seeking a dynamic digital media professional to manage multiple campaigns across social, search and programmatic channels. You will plan, buy, optimize, implement and report on post‑campaign performance while aligning with 1st‑party data and brand safety standards.

In this role you will analyze data, present results to stakeholders, and contribute to an integrated digital plan. 1–3 years in programmatic or social campaigns and a strong grasp of tracking and attribution

Qualifications

• 1‑3 years of Programmatic and/or Social campaign planning & buying experience across all digital platforms.
• Agility – Ready to react to key stakeholder last‑minute requests and adjustments.
• Solid understanding of tracking and attribution.
• Experience on DCM is a plus.
• Analytical mindset – ability to understand data and interpret into actionable strategies.
• Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders.
• Proven, consistent and excellent attention to detail.
• History of excellent project management skills.Collaborative and honest.
• Technically savvy.

Responsibilities

• Accountable for managing multiple digital campaigns at once from initial customer (assigned country).
• Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post‑campaign performance.
• Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa.
• Have experience in being and/or working as an Ad Ops specialist.
• Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP; be responsible for implementation of real‑time optimization tools including Datorama and AI tech to drive media performance if campaigns.
• Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team.
• Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics.
• Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise.
• Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns.
• Be informed on the top‑line brands business objectives they are working to in particular market units. Develop commercial acumen.
• Be informed on industry trends and innovative success stories.

Skills

Programmatic campaigns

Social campaigns

Tracking & attribution

DCM experience

Analytical mindset

Reporting to stakeholders

Attention to detail

Project management

Collaboration

Tech savvy

Tools

DCM

Job description

PepsiCo Kraków office is seeking a dynamic digital media professional to manage multiple campaigns across social, search and programmatic channels. You will plan, buy, optimize, implement and report on post‑campaign performance while aligning with 1st‑party data and brand safety standards.

In this role you will analyze data, present results to stakeholders, and contribute to an integrated digital plan. 1–3 years in programmatic or social campaigns and a strong grasp of tracking and attribution