Media Analytics & Insights Specialist

PepsiCo Deutschland GmbH; Warszawa; On-site; PLN 129,000 - 158,000; Full time

Benefits offered by this job

Comprehensive benefits package

Career development

Job summary

PepsiCo Deutschland GmbH is seeking a data-to-insights professional to turn media, landing-page, and marketing investment data into actionable recommendations that improve campaign performance and measurement quality.

You will consolidate data across media and web analytics, build dashboards in Power BI/Tableau, and collaborate with marketing, media, and tech teams to drive optimization and informed decisions.

Qualifications

• Experience in media analytics, digital analytics, marketing analytics, BI, or related field.
• Strong understanding of digital media measurement and optimization levers.
• Experience analyzing campaign, audience, investment, or productivity data and translating findings into actions.
• Working knowledge of GA4 and campaign tracking concepts (UTMs, pixels, taxonomies).
• Strong Excel skills and ability to build/maintain dashboards in Power BI or Tableau.
• Ability to explain analytical findings to non-technical stakeholders.

Responsibilities

• Analyze campaign performance across channels, identifying optimization opportunities (delivery, pacing, targeting, placements, frequency, creative performance, media investment).
• Evaluate audience performance and targeting effectiveness to improve strategies and efficiency.
• Monitor media quality metrics (viewability, attention, brand safety) and identify improvement opportunities.
• Translate campaign data into actionable recommendations for marketing and media teams.

Skills

Media analytics

Web analytics

Data visualization

Power BI

Tableau

GA4

Excel

Stakeholder comms

Tools

Power BI

Tableau

GA4

Job description

PepsiCo Deutschland GmbH is seeking a data-to-insights professional to turn media, landing-page, and marketing investment data into actionable recommendations that improve campaign performance and measurement quality.

You will consolidate data across media and web analytics, build dashboards in Power BI/Tableau, and collaborate with marketing, media, and tech teams to drive optimization and informed decisions.