Media Analytics Specialist

PepsiCo; Kraków; On-site; PLN 129,000 - 158,000; Full time

Job summary

PepsiCo is seeking a data-driven Media Analytics professional in Kraków to turn campaign and landing-page data into actionable recommendations that improve performance and measurement quality. You’ll work across media, web, and data sources to build dashboards and guide optimization strategies.

The role requires strong skills in GA4, Power BI or Tableau, and experience translating insights for non-technical stakeholders.

Qualifications

• Experience in media analytics, digital analytics, marketing analytics, BI, or related field.
• Good understanding of digital media measurement and optimization levers across major platforms.
• Experience analyzing campaign, audience, investment, or productivity data and translating findings into actionable recommendations.
• Working knowledge of GA4 and campaign tracking concepts, including UTMs, pixels, taxonomies, and naming conventions.
• Strong Excel skills and hands-on experience building and maintaining dashboards in Power BI, Tableau, or similar tools.
• Ability to work across teams and explain analytical findings to non-technical stakeholders.

Responsibilities

• Analyze campaign performance across channels and platforms, identifying optimization opportunities.
• Evaluate audience performance and targeting effectiveness to improve strategies and efficiency.
• Monitor media quality metrics and suggest improvements for campaign execution.
• Translate campaign data into actionable recommendations for marketing and media teams.
• Design, build, and maintain dashboards in Power BI or Tableau to provide insights.

Skills

Media analytics

Digital analytics

BI dashboards

GA4 knowledge

Excel

Cross-functional

Non-technical communication

Tools

Power BI

Tableau

GA4

GTM

BigQuery

DV360

Campaign Manager 360

Job description

Overview

Turn media, landing-page, and marketing investment data into clear recommendations that improve campaign performance, measurement quality, and marketing productivity. The role combines data from multiple sources, identifies what is driving results, and helps teams take action based on the findings.

Overview

Turn media, landing-page, and marketing investment data into clear recommendations that improve campaign performance, measurement quality, and marketing productivity. The role combines data from multiple sources, identifies what is driving results, and helps teams take action based on the findings.

Responsibilities

Media Analysis

• Analyze campaign performance across channels and platforms, identifying optimization opportunities related to delivery, pacing, audience targeting, placements, frequency, creative performance, and media investment.
• Evaluate audience performance, customer behaviour, and targeting effectiveness to improve audience strategies and campaign efficiency.
• Monitor key media quality metrics, including viewability, attention, and brand safety, and identify opportunities to improve campaign execution and adherence to media best practices.
• Translate campaign data into actionable recommendations for marketing and media teams, supporting campaign optimization and future planning.

Web Analysis

• Analyze user behaviour and conversion journeys across campaign landing pages in GA4, identifying friction and drop‑off points and recommending improvements to engagement, conversion, and other agreed KPIs.
• Ensure accurate measurement of landing‑page performance by coordinating the implementation and validation of GA4, GTM, advertising pixels, and other campaign tracking with agencies and technical teams.
• Maintain consistent campaign tagging and measurement standards, including UTMs, naming conventions, and taxonomies, so that data is reliable and comparable across campaigns and markets.

Data Analysis

• Combine data from media platforms, web analytics, marketing productivity, sales, ROI, and financial sources to create a unified view of performance.
• Design, build, and maintain dashboards and reporting solutions in Power BI, Tableau, or similar tools, providing actionable insights for marketing and media teams.
• Evaluate marketing effectiveness and productivity by linking media performance with investment decisions, business KPIs, and commercial outcomes.
• Identify trends and performance drivers across data sources and translate them into clear recommendations supporting optimization and decision‑making.

Qualifications

• Experience in media analytics, digital analytics, marketing analytics, business intelligence, or a related field.
• Good understanding of digital media measurement and the optimization levers available across major media platforms.
• Experience analyzing campaign, audience, investment, or productivity data and translating findings into actionable recommendations.
• Working knowledge of GA4 and campaign tracking concepts, including UTMs, pixels, taxonomies, and naming conventions.
• Strong Excel skills and hands‑on experience independently building and maintaining dashboards in Power BI, Tableau, or another data visualization tool.
• Ability to work across teams and explain analytical findings clearly to non‑technical stakeholders.

Nice to have

• Hands‑on experience with media and ad‑tech platforms such as DV360, Campaign Manager 360, Meta, TikTok, YouTube, Amazon, The Trade Desk, Snapchat, or Pinterest.
• Experience working with ad verification or media optimization solutions such as DoubleVerify.
• Experience using APIs, BigQuery, or another cloud data environment to connect, manage, or query large datasets.
• Knowledge of statistical analysis, predictive modelling, machine learning, or AI‑based analytics.
• Experience linking media and marketing investment with sales, ROI, or other commercial outcomes.

Compensation and Benefits

• The expected starting compensation range for this position is 143,700 PLN annually (gross).
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.