Marketing Specialist

Lingaro; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Remote/Office option

Workation

Great Place to Work certified

Udemy learning platform access

Career growth through internal promos

Job summary

Lingaro is seeking an events and marketing coordinator to manage end-to-end events, both offline and online, and to drive digital activation around them. You will monitor website performance, analyze traffic, and translate data into actionable recommendations for improving lead generation and conversion outcomes.

The role requires 3-5 years in B2B marketing, strong project coordination, and hands-on experience with Google Analytics, CRM/MA tools, and reporting dashboards.

Qualifications

• 3-5 years of B2B marketing experience supporting or coordinating digital campaigns and events end to end.

Responsibilities

• Coordinate events end to end: concept, budget, vendors, logistics, on-site delivery, post-event wrap-up.
• Drive lead capture and handoff to CRM; manage data hygiene and SLA-based follow-ups.
• Activate digitally around events; publish social content and coordinate assets with Copy & Design.
• Create concise, benefits-led event copy in collaboration with in-house writers.
• Brief designers on assets for events and campaigns: visuals, screens, ads, videos.
• Research venues and suppliers, manage orders, timelines, risk lists, checklists.
• Coordinate external vendors end to end: venues, production, tech, branding, staff.
• Manage marketing projects related to digital and event activities with timelines and owners.
• Monitor website performance and traffic sources using Google Analytics and reporting tools.
• Support sales around events with prep packs, meetings and onsite support.
• Analyze and report post-event results, verify KPIs, and derive actionable insights.

Skills

Executive presence

Stakeholder management

B2B marketing

Project coordination

English copywriting

Tools

Google Analytics

UTMs

Salesforce

HubSpot

Looker Studio

Power BI

LinkedIn Campaign Manager

Job description

Growth through diversity, equity, and inclusion. As an ethical business, we do what is right — including ensuring equal opportunities and fostering a safe, respectful workplace for each of us. We believe diversity fuels both personal and business growth. We're committed to building an inclusive community where all our people thrive regardless of their backgrounds, identities, or other personal characteristics.

You will support and coordinate end-to-end events (offline & online) and the digital activation around them, from concept and logistics to live social, external media, lead handover to sales, and post-campaign analysis.

You will also be responsible for monitoring website performance, analyzing website traffic and traffic sources, tracking user engagement, and identifying opportunities to improve marketing effectiveness, lead generation, and conversion outcomes.

Your mission: help turn flagship moments (conferences, executive roundtables, webinars, podcasts) into pipeline, executive relationships, and measurable marketing impact.

You will be responsible for tracking campaigns and event performance, verifying KPIs, preparing clear reports, and turning data into actionable recommendations for future activities.

• Work model: remote first in Poland; we prefer candidates based in Warsaw or nearby for easier onsite syncs and event preparation
• Travel: up to ~10% for global events (EU)
• Reports to: Head of Marketing

What You'll Be Doing:

Coordinate events end to end: concept → budget → vendor & logistics coordination → on-site delivery → post-event wrap-up, ensuring clear timelines, ownership, and project follow-through.

Drive lead capture & handoff to CRM: scanners/forms, data hygiene, routing; coordinate Sales follow-ups (meetings, demos) against agreed SLAs and support KPI verification after each activity.

Activate digitally around events: plan and publish pre/during/post-event social content with pre-approved templates; coordinate assets with Copy & Design; support light paid boosts with the performance owner and monitor basic performance indicators.

Create engaging event-related copy with support from in-house copywriters; ensure messaging is concise, benefit-led, and on brand.

Brief designers on assets for events and campaigns: booth visuals, on-site screens, print and digital ads, giveaways, videos

Own research and logistics: venue and supplier research, ordering materials, shipping and deliveries, timelines, risk lists and checklists.

Coordinate external vendors and partners end to end: venues, production, tech, printing/branding, giveaways, on-site staff.

Coordinate marketing projects related to digital and event activities, including timelines, stakeholders, deliverables, dependencies, and follow-ups.

Monitor website performance and traffic sources using Google Analytics and other reporting tools; analyze user behavior, identify trends and opportunities, and translate data into actionable recommendations.

Sales support around events: prep packs/leave-behinds, slotting meetings, onsite support for key client conversations.

Analyze, report & optimize prepare concise post-event and campaign reports, verify results against agreed KPIs, identify what worked and what should be improved, and feed data-based insights into upcoming campaigns.

What We're Looking For:

Charismatic communicator with executive presence; you can run meetings, host leaders and clients, and coordinate multiple stakeholders.

Self-starter with an owner's mindset: you prioritize, decide, and deliver independently, escalating only when necessary.

3-5 years of B2B marketing experience supporting or coordinating digital campaigns and events end to end (tech/IT/AI or enterprise services a plus).

Strong operational and project coordination skills: timelines, budgets, stakeholders, deliverables, on-site execution, and follow-ups.

Comfortable with social media activation and short, punchy copy in English; coordination with design and video teams.

Hands-on experience with Google Analytics, UTMs, CRM/MA tools (Salesforce, HubSpot), and marketing reporting; ability to track website performance, analyze traffic sources, and evaluate campaign effectiveness.

Strong analytical skills with the ability to interpret marketing, website, and campaign data, verify KPIs, identify trends, and translate insights into recommendations and next actions.

Data-aware and comfortable working with performance reports; able to draw conclusions and recommend improvements based on data.

Experience coordinating multiple marketing activities simultaneously and managing priorities across campaigns, events, vendors, and internal stakeholders.

Ability to travel up to ~10% for events.

What Will Set You Apart:

Familiarity with LinkedIn Campaign Manager.

Experience with Google Looker Studio, Power BI, or similar reporting tools.

Exposure to CPG, Retail, Pharma, or Manufacturing industries.

Missing one or two of these qualifications? We still want to hear from you! If you bring a positive mindset, we'll provide an environment where you feel valued and empowered to learn and grow.

We offer:

• Stable employment. On the market since 2008, 1800+ talents currently on board in 7 global sites.
• Office as an option model. You can choose to work remotely or in the office.
• Workation. Enjoy working from inspiring locations in line with our workation policy.
• Great Place to Work® certified employer.
• Flexibility regarding working hours and your preferred form of contract.
• Comprehensive online onboarding program with a "Buddy" from day 1.
• Cooperation with top-tier engineers and experts.
• Unlimited access to the Udemy learning platform from day 1.
• Certificate training programs. Lingarians earn 500+ technology certificates yearly.
• Upskilling support. Capability development programs, Competency Centers, knowledge sharing sessions, community webinars, 110+ training opportunities yearly.
• Grow as we grow as a company. 76% of our managers are internal promotions.
• A diverse, inclusive, and values-driven community.
• Autonomy to choose the way you work. We trust your ideas.
• Create our community together. Refer your friends to receive bonuses.
• Activities to support your well-being and health.
• Plenty of opportunities to donate to charities and support the environment.
• Modern office equipment. Purchased for you or available to borrow, depending on your location.