B2C Marketing Manager

The Hub/Danske Bank; Warszawa; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid working

Health insurance

Parental leave

Unpaid leave option

Regular social events

Office & home flexibility

Job summary

Too Good To Go is seeking a B2C Marketing Manager to drive consumer growth in Poland. You will own CRM strategy, activation, retention and purchase frequency, working with local partners and analytics teams to scale impact.

In this role you will design data-driven experiments, optimize messaging and offers, and collaborate with global brand and growth teams to balance supply and demand. A passion for sustainability and storytelling is essential.

Qualifications

• Growth & CRM expertise in a fast-paced digital/app marketplace.
• Proficiency with CRM/Marketing Automation platforms (Braze, MovableInk).
• Strong hands-on experience in designing tests (A/B, multivariate) and funnel analysis.
• Proficiency with product analytics/BI tools (Amplitude, Looker) to translate data into growth.
• Results-oriented with a track record of driving app retention/engagement/revenue growth.
• Creative production skills using Canva, Gemini AI, ElevenLabs for asset creation.
• Excellent written and spoken English and Polish.
• Strong collaboration across global and local teams to execute campaigns.
• Genuine passion for sustainability and societal impact.

Responsibilities

• Design, execute, and scale CRM programs to optimize Activation, Retention, Reactivation, and LTV.
• Lead data-driven experiments across messaging, offers, timing, segmentation, and UX triggers.
• Analyze funnel data to identify drop-offs and maximize ROI while reducing CAC and churn.
• Balance supply and demand through targeted local growth initiatives in Poland.
• Oversee local partnerships with creators and brands to drive user acquisition and engagement.
• Manage PL Meta channels with scheduling, transcreation, and community management.
• Brief internal creative teams and external agencies to produce high-performing assets.
• Collaborate with User Acquisition, Partner Marketing, and PR for cohesive campaigns.

Skills

CRM & Growth

A/B Testing

Analytics

Cross-functional Leadership

English & Polish

Creative Production

Tools

Braze

MovableInk

Amplitude

Looker

Canva

Gemini AI

ElevenLabs

Job description

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 133 million registered users and 261,000 active partners across 20 countries, have together already saved over 500 million meals from going to waste - avoiding almost 1.4 million tonnes of CO2e!

In 2023, Too Good To Go was recognised on Fortune's acclaimed Change the World list, named as one of Deloitte's Best Managed Companies and won a coveted Cultural Impact Award at the annual Apple App Store Awards.

Your Mission

As the B2C Marketing Manager you will be responsible for driving consumer growth (user acquisition, engagement, retention and purchase frequency) in the Polish market.

Key Responsibilities

CRM Strategy

• Design, execute, and scale CRM (Push, Email, In-App Messaging, SMS) to optimize key user metrics: Activation, Retention, Reactivation, and LTV.

Data-Driven Experimentation & Growth

• Adopt a structured experimentation mindset—ideating, setting up, and analyzing A/B and multivariate tests across messaging, offer structure, send timing, audience segmentation, and UX triggers.
• Consistently lead with data, cohort analysis, and rigorous measurement to maximize ROI and lower CAC and churn.

Marketplace Balance & Insights

• Execute targeted local demand-driving activities to balance supply and demand across the Polish marketplace.
• Partner with analytics, global brand, and growth teams to identify funnel drop-offs, user behavioral trends, and high-potential local market opportunities.

Integrated Growth Campaigns & Partnerships

• Oversee local partnerships (content creators, influencers, and 3rd-party brands) and ensure campaigns translate into measurable user acquisition and engagement.
• Collaborate closely with User Acquisition, Partner Marketing, Key Accounts, and PR to ensure cohesive and impactful growth execution.

Community Building

• Manage PL Meta channels across scheduling, transcreation, ideation and community management leveraging time efficient tools (e.g Canva, Google AI, Dash and Meta)

Creative Briefing & Storytelling

• Brief and partner with internal creative teams and external agencies to produce high-performing, campaign-tested assets and activations.
• Combine compelling brand storytelling with performance data to optimize response rates and conversion.

What We’re Looking For

• Growth & CRM Expertise: Proven experience in CRM and performance marketing within a fast-paced digital, app-first, or marketplace environment.
• Platform Proficiency: Deep familiarity with CRM and Marketing Automation platforms (e.g., Braze, MovableInk)
• Analytical & Experimentation Mindset: Strong hands-on experience in test design (hypothesis drafting, sample size calculation, statistical significance) and funnel analysis.
• Analytics Stack: Proficiency in working with product analytics and business intelligence tools (e.g., Amplitude, Looker) to translate complex data into actionable growth strategies.
• Commercial & Execution Acumen: Results-oriented mindset with a track record of driving measurable growth in app retention, engagement, or revenue.
• Creative Self Starter: Proficient in social creative production, with experience using static and video editing tools (e.g. Canva, Gemini AI and ElevenLabs) to create, adapt and edit assets for paid and owned channels. Creative & Strategic Balance: Ability to manage creative production briefs, balancing narrative storytelling with empirical performance metrics.
• Languages & Communication: Excellent written and verbal communication skills in both English and Polish.
• Cross-Functional Leadership: Strong collaboration skills to partner effectively across Global, Centre Cluster, and local market teams.
• Mission-Driven Values: A genuine passion for sustainability and a desire to make a positive impact on our planet and society.

Our values

• We win together: Food waste is a big beast to fight. We believe in a #oneteam.
• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving.
• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.

What we have to offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,200+ colleagues across 20 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

WORK FLEXIBLY

• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events

CELEBRATE & SOCIALISE

• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.