Digital Marketing & Acquisition Manager

Nationale-Nederlanden; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Training programs

Paternity leave

Discount on Samsung products

Company sports

Job summary

Nationale-Nederlanden in Warszawa seeks an experienced Digital Marketing leader to drive strategy, optimize channels, and grow the customer base across eCommerce and online touchpoints. You will lead SEO, GEO, marketing automation, analytics, and Salesforce-related initiatives, manage projects and teams, and collaborate with content, IT, and performance marketing.

Fluent English (B2) and strong Polish are required.

Qualifications

• Higher education degree (preferably in marketing).
• At least 5 years in digital marketing and a minimum of 3 years in eCommerce.
• Proficient in SEO, GEO, marketing automation, and marketing analytics.
• Familiar with marketing tools (Salesforce is a plus).
• Can analyze data and translate it into concrete business actions.
• Experience in project and/or team management.
• English language proficiency at a minimum B2 level and advanced proficiency in Polish.
• Work reliably, accurately, and meet deadlines.

Responsibilities

• Co-create the marketing strategy and its tactical operationalization to drive sales growth and acquire new customers.
• Manage channels for acquiring high-quality traffic (including SEO and marketing automation).
• Identify new growth opportunities in digital marketing.
• Manage the development and use of marketing automation tools (Salesforce ecosystem).
• Develop marketing automation processes that support lead and customer acquisition and nurturing.
• Leverage marketing technologies to personalize communication.
• Develop marketing analytics to support business decision-making.
• Monitor KPIs of digital marketing activities.
• Ensure high-quality marketing data and its effective use.
• Create and execute SEO and GEO strategies to increase organic traffic and brand visibility (including in AI Search).
• Collaborate with content marketing, performance marketing, and IT teams.
• Optimize the website for SEO and continuously monitor algorithm changes.
• Developing team competencies in modern digital marketing.
• Planning team activities and ensuring high-quality project delivery.

Skills

Digital marketing

SEO

GEO

Marketing automation

Marketing analytics

Salesforce

Data analysis

Project management

Team management

English proficiency

Polish language

Education

Higher education degree in marketing

Tools

Salesforce

Job description

Your Responsibilities Will Include

• Co-creating the marketing strategy and its tactical operationalization to drive sales growth and acquire new customers
• Managing channels for acquiring high-quality traffic (including SEO and marketing automation)
• Identifying new growth opportunities in digital marketing
• Managing the development and use of marketing automation tools (Salesforce ecosystem)
• Developing marketing automation processes that support lead and customer acquisition and nurturing
• Leveraging marketing technologies to personalize communication
• Developing marketing analytics to support business decision-making
• Monitoring key performance indicators (KPIs) of digital marketing activities
• Ensuring high-quality marketing data and its effective use
• Creating and executing SEO and GEO strategies to increase organic traffic and brand visibility (including in AI Search)
• Collaborating with content marketing, performance marketing, and IT teams
• Optimizing the website for SEO and continuously monitoring algorithm changes
• Developing team competencies in modern digital marketing
• Planning team activities and ensuring high-quality project delivery

This Offer Is For You If You

• Hold a higher education degree (preferably in marketing)
• Have at least 5 years of experience in digital marketing and a minimum of 3 years in eCommerce
• Are proficient in SEO, GEO, marketing automation, and marketing analytics
• Are familiar with marketing tools (experience with Salesforce is a plus)
• Can analyze data and translate it into concrete business actions
• Have experience in project and/or team management
• Have English language proficiency at a minimum B2 level and advanced proficiency in Polish
• Work reliably, accurately, and meet deadlines
• Are a team player and can build a positive collaborative environment
• Adhere to high work standards and take responsibility for assigned tasks

You Will Smile When You See These Benefits

• We work in a hybrid model, and our office is located in the green Powiśle district
• We provide health prevention programs and future security - you can benefit from Medicover, Multisport, and insurance
• Access to a benefits platform where you can choose benefits and discounts best suited to your needs
• We focus on development- you will have access to training sessions, webinars, and webcasts
• For new fathers, we offer an additional two weeks of paid paternity leave
• Discounted prices on Samsung products
• Are you active and take care of your well-being? Great- you can join a company sports section
• Prefer commuting by bike? You’re welcome- we offer well-developed cyclist-friendly infrastructure
• We support continuous development- access to training, webinars, and webcasts