CRM Strategist @ Accenture Song

4900 Accenture Sp. z o.o. Company; Warszawa; Hybride; PLN 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Private medical care

Life insurance

Employee share purchase plan

Résumé du poste

Accenture Sp. z o.o. in Warsaw is seeking a CRM Strategist to design and refine lifecycle programs, enable personalized journeys, and optimize campaigns across markets.

You will collaborate with Planning Partner and Data & Analytics teams to deliver measurable impact for B2B clients and drive improvements with data-driven insights. The role combines strategic CRM development, cross‑functional collaboration, and English/Polish communication within a hybrid work model, with opportunities for

Qualifications

• Minimum 2 years of experience supporting CRM strategy or related marketing initiatives.
• Strong understanding of lifecycle management, segmentation and personalization.
• Ability to interpret data and translate insights into actionable strategies.
• Fluent English and Polish; comfortable working with global teams.

Responsabilités

• Design customer journeys across touchpoints and propose segmentation strategies.
• Support planning partner in development of CRM strategies and messaging.
• Map content in the DAM to proposed journeys and orchestrate campaigns.
• Generate actionable insights from data to improve future campaigns.
• Share best practices and support global/local teams in CRM delivery.

Connaissances

CRM strategy

Customer engagement

Segmentation

Personalization

Data analysis

English

Polish

Cross-functional teamwork

Project coordination

Outils

Salesforce Marketing Cloud

Account Engagement

Description du poste

WHO WE ARE

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song. At Accenture Song, the combination of your ideas and the latest technologies has a chance to result in fascinating solutions. If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way. For more information about Accenture Song Poland please visit our website.

THE WORK

As a CRM Strategist, you will support creating strategies that elevate customer engagement and deliver measurable impact for our Client. You will work as a part of a team to ensure the strategies are deployed and activated at market level and work with performance reporting for further optimization. Our Client operates in B2B environment – having experience in such is nice-to-have (but not a must, B2C works as well if you’re eager to learn). Your focus will be refinement of lifecycle programs, tailored to buying groups, ensuring best-in-class communications across global journeys. You will:

• Support our Planning Partner in development of CRM strategies and overarching messaging for acquisition, onboarding, inlife & retention, leveraging insights and MarTech solutions.
• Design customer journeys across touchpoints, look into personalization tactics as well as come up with segmentation proposals to develop the most compelling communications.
• Go through Client’s Digital Asset Management repository to conduct content mapping to journeys proposed.
• Generate actionable insights from data and performance metrics to optimize future campaigns.
• Develop best practices & support global, local teams in delivering the best-in-class CRM experience.

Flexible: The work location for this role may include a mix of working remotely, onsite at a client or in an Accenture office - depending on specific project circumstances. With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

HERE’S WHAT YOU WILL NEED

As a CRM Strategist you will be reporting to our Planning Partner and work for one of our clients. You will have an opportunity to turn your ideas into tangible journeys deployed across several markets. Aside of that, approximately 50% of your time for the same Client will be dedicated to working with Data & Analytics team, reporting to our Program Lead. You will support the Program Lead, triage the requests and help Data & Analytics team by coordinating their activities to ensure they deliver on the agreed goals & business objectives. As a result, we’re looking for candidate with the following feats:

• Minimum 2 years of experience supporting CRM strategy, customer engagement programs or working within a marketing consultancy environment.
• Good understanding of customer lifecycle management, segmentation, and personalization.
• Ability to work with data analyst teams but also interpret data, identify trends, and translate insights into actionable strategies.
• Comfortable working with cross-functional teams in a global setting (most of the time in English).
• Project coordination skills and familiarity with work management tools supporting delivery of business objectives in data and analytics‑related initiatives.
• Strong presentation and storytelling skills to influence decision‑makers.
• Fluency in English (C1) and Polish (C1).

BONUS POINTS IF YOU HAVE

• Past or present exposure to Salesforce Stack, especially marketing related platforms (Marketing Cloud / Account Engagement).
• Experience in working on CRM within a B2B Environment (our Client operates in such).
• Exposure to AI‑driven tools leveraged in marketing to drive personalization.
• Practical, hands‑on experience in areas such as prompt engineering to make your work more seamless.

WHAT WE OFFER

• Permanent employment contract (B2B contract is an option as well).
• Hybrid work model (2 days per week in the Warsaw office).
• Individual support of a People Lead and a specific path of professional development, as well as the possibility of a session with a Coach.
• A wide training package (soft, technical, and language training offer, access to the e‑learning platforms, Gallup test, GenAI training, possibility of co‑financing courses, and certification).
• Employee Assistance Program - legal, financial, and psychological consultations.
• Accenture employees eligible for the Employee share purchase plan automatically become eligible for quarterly dividends if they own company shares.
• Paid employee referral program.
• Private medical care, life insurance.
• Access to the WorkSmile platform (possibility of using a wide range of products and services, including the Multisport card).

WHAT WE BELIEVE

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law. All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lastinq change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

Clicking apply I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes, and that it is a data controller within the meaning of GDPR.

More information about Accenture (and if necessary also its representative) can be found here: https://www.accenture.com/pl-pl/privacy-policy

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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