High-Impact Paid Search Lead for High-Value Leads (Remote)

Atticor; Polska; Hybrid; PLN 469,000 - 527,000; Full time

Job summary

Atticor is seeking an analytical Paid Search Manager to own strategy across multiple brands and DMAs in a fully remote role. You will drive high-value lead generation, optimize Google Ads, LSAs, and Bing Ads, and align paid search with broader marketing objectives.

You'll collaborate with agencies and internal teams, implement testing frameworks, manage budgets, and use data to improve cost-per-lead and signed clients.

Qualifications

• 5+ years of experience in Paid Search or Performance Marketing.
• Proven success managing high-value lead gen campaigns.
• Expert-level proficiency in Google Ads, Bing Ads, and Local Services Ads.
• Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar).
• Strong analytical and Excel/Sheets skills; experience with Sigma, Looker, or other BI tools a plus.
• Google Ads and/or Bing Ads certifications strongly preferred.

Responsibilities

• Own end-to-end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
• Build, monitor, and optimize campaigns to achieve lead volume, cost-per-lead, and signed-case efficiency goals
• Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
• Develop and maintain robust negative keyword lists and segmentation strategies across brands
• Manage and optimize Local Services Ads (LSAs) - including profile health, dispute management, and budget pacing
• Agency Management
• Collaborate with external paid search agencies as needed; hold them accountable to performance goals, testing cadence, and spend efficiency.
• Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
• Facilitate weekly performance reviews and quarterly business reviews with agency partners
• Consolidate insights across agencies into unified dashboards and performance reports
• Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports
• Partner with the creative team to develop ad copy and landing page variants optimized for lead quality
• Contribute to budgeting, forecasting, and media-mix planning across DMAs and practice areas
• Identify and implement automation or AI-driven bidding solutions that improve performance consistency

Skills

Paid Search

Performance Marketing

LSA (Local Services Ads)

Google Ads

Bing Ads

CRM Integrations

Agency Mgmt

Data Analytics

Tools

GA4

CallRail

Salesforce

HubSpot

Looker

Sigma

Job description

Atticor is seeking an analytical Paid Search Manager to own strategy across multiple brands and DMAs in a fully remote role. You will drive high-value lead generation, optimize Google Ads, LSAs, and Bing Ads, and align paid search with broader marketing objectives.

You'll collaborate with agencies and internal teams, implement testing frameworks, manage budgets, and use data to improve cost-per-lead and signed clients.