Senior Google & Meta Ads Specialist

Zohorecruit; Polska; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

Zohorecruit is seeking a Senior Paid Performance Specialist to lead scaling paid media campaigns across Google Ads and Meta, leveraging 5+ years of hands-on experience to drive measurable results.

The role focuses on integrated traffic architecture, attribution, and CRO, collaborating with creative and web teams to deliver data-driven campaigns that maximize revenue and client value.

Qualifications

• 5+ years of explicit, continuous experience running multi-platform paid ads in an agency environment.
• Proficiency with Google Ads Manager, Meta Business Manager, GA4, and server-side tracking (CAPI).
• Strong understanding of attribution frameworks and landing page CRO.

Responsibilities

• Build, manage, and optimize omni-channel paid media funnels across Google Ads and Meta platforms.
• Manage mid-to-enterprise ad spend with focus on attribution, budget pacing, CAC, and ROAS.
• Collaborate with creative and web teams to deploy high-performing ad creatives and HTML5 banners.
• Produce transparent reports showing pipeline revenue and conversion value to clients.

Skills

Paid media strategy

Multi-platform ads

Google Ads

Meta Ads

GA4

CAPI / server-side tracking

Attribution modeling

Budget pacing

CAC/ROAS optimization

Tools

Google Ads Manager

Meta Business Manager

GA4

CAPI (Conversions API)

Job description

RGC Digital Marketing operates an internal trading desk utilizing integrated traffic and conversion systems. We are seeking an elite, data-driven Senior Paid Performance Specialist with 5+ years of hands‑on-keyboard experience managing scaling ad budgets simultaneously across Google Ads and Meta platforms.

Key Responsibilities

• Integrated Traffic Architecture: Build, manage, and continuously optimize omni-channel paid media funnels, ensuring Google Ads (Search, PMax, YouTube) and Meta Ads (Facebook, Instagram) feed into unified user conversion paths.
• Performance Engineering: Manage mid-to-enterprise ad spend, maintaining strict control over attribution modeling, budget pacing, CAC, and ROAS.
• Creative Collaboration: Partner directly with our internal creative and web production teams to pitch, split-test, and deploy high‑performing ad creatives and HTML5 banner concepts.
• Straightforward Data Analysis: Avoid vanity metrics. Pull and craft highly transparent reports that demonstrate actual pipeline revenue and conversion value to our clients.

Must-Haves & Qualifications

• Experience: 5+ years of explicit, continuous experience running multi-platform paid ads in an agency environment (Google Partner ecosystem experience strongly preferred).
• Platform Mastery: Advanced command of Google Ads Manager, Meta Business Manager, Google Analytics 4 (GA4), and modern server‑side tracking solutions (Conversion API/CAPI).
• Analytical Mindset: Expert-level understanding of attribution frameworks, modern privacy‑first ad tracking challenges, and landing page conversion optimization (CRO).
• Strategic Alignment: Proven experience diagnosing why an active campaign isn't converting and executing rapid, structural fixes in real-time.