Senior Performance Marketing Lead - Remote, B2B SaaS

AgileEngine, LLC.; Kraków; Remote; PLN 352,000 - 587,000; Full time

Benefits offered by this job

Professional growth stipends

USD-based pay

Flexible schedule

Remote work

Job summary

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to own the US B2B marketing funnel, with Google Ads as core. You’ll optimize campaigns, analyze GA4 data, and work with CRM to drive high-quality leads.

You’ll mentor a PPC specialist, explore AI-powered channels, and contribute to strategy, budgeting, and reporting. This is a remote role with USD-based pay and flexible scheduling.

Qualifications

• 4+ years of experience in PPC / Performance Marketing.
• Strong hands-on expertise in Google Ads.
• Hands-on experience with the US B2B market is required.
• Experience managing campaigns independently and with meaningful budgets.
• Strong understanding of performance marketing, attribution, and funnel analytics.
• Experience with GA4 and ideally CRM data.
• Strong analytical skills and ability to turn data into clear actions.
• Ability to explain what happened, why it happened, and what to do next.
• Experience with testing and performance optimization.
• Strong communication and stakeholder management skills.
• Proactive, independent, and curious about new channels and technologies.
• Experience mentoring other marketers, or interest in people management.

Responsibilities

• - Own performance marketing for our US B2B market, focusing on generating high-quality leads and contributing to the sales pipeline.
• - Own and optimize Google Ads and other paid acquisition channels.
• - Manage and develop acquisition through Clutch, LinkedIn Ads, and other relevant platforms.
• - Plan campaigns, budgets, targeting, testing, and optimization.
• - Monitor performance, lead quality, conversion rates, and pipeline contribution.
• - Analyze the full B2B funnel from traffic and leads to qualified opportunities and clients.
• - Work with GA4, CRM, dashboards, and campaign data to identify growth opportunities.
• - Build hypotheses, run experiments, analyze results, and scale what works.
• - Work closely with Content, SEO, Analytics and Marketing Operations.
• - Explore new acquisition channels and experiment with AI tools, automation, and AI/LLM-based advertising, including emerging platforms such as ChatGPT.
• - Contribute to performance strategy, budgeting, forecasting, and reporting.
• - Mentor and manage a PPC specialist, supporting their development and performance.
• - Help build scalable performance marketing processes and best practices.

Skills

Google Ads

PPC/Performance Marketing

GA4

CRM data

Analytics

US B2B

Campaign budgeting

Mentoring

Communication

Tools

Clutch

LinkedIn Ads

Microsoft Ads

Job description

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to own the US B2B marketing funnel, with Google Ads as core. You’ll optimize campaigns, analyze GA4 data, and work with CRM to drive high-quality leads.

You’ll mentor a PPC specialist, explore AI-powered channels, and contribute to strategy, budgeting, and reporting. This is a remote role with USD-based pay and flexible scheduling.