Paid Search Manager

Atticor; Polska; Hybrid; PLN 469,000 - 527,000; Full time

Job summary

Atticor is seeking an analytical Paid Search Manager to own strategy across multiple brands and DMAs in a fully remote role. You will drive high-value lead generation, optimize Google Ads, LSAs, and Bing Ads, and align paid search with broader marketing objectives.

You'll collaborate with agencies and internal teams, implement testing frameworks, manage budgets, and use data to improve cost-per-lead and signed clients.

Qualifications

• 5+ years of experience in Paid Search or Performance Marketing.
• Proven success managing high-value lead gen campaigns.
• Expert-level proficiency in Google Ads, Bing Ads, and Local Services Ads.
• Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar).
• Strong analytical and Excel/Sheets skills; experience with Sigma, Looker, or other BI tools a plus.
• Google Ads and/or Bing Ads certifications strongly preferred.

Responsibilities

• Own end-to-end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
• Build, monitor, and optimize campaigns to achieve lead volume, cost-per-lead, and signed-case efficiency goals
• Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
• Develop and maintain robust negative keyword lists and segmentation strategies across brands
• Manage and optimize Local Services Ads (LSAs) - including profile health, dispute management, and budget pacing
• Agency Management
• Collaborate with external paid search agencies as needed; hold them accountable to performance goals, testing cadence, and spend efficiency.
• Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
• Facilitate weekly performance reviews and quarterly business reviews with agency partners
• Consolidate insights across agencies into unified dashboards and performance reports
• Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports
• Partner with the creative team to develop ad copy and landing page variants optimized for lead quality
• Contribute to budgeting, forecasting, and media-mix planning across DMAs and practice areas
• Identify and implement automation or AI-driven bidding solutions that improve performance consistency

Skills

Paid Search

Performance Marketing

LSA (Local Services Ads)

Google Ads

Bing Ads

CRM Integrations

Agency Mgmt

Data Analytics

Tools

GA4

CallRail

Salesforce

HubSpot

Looker

Sigma

Job description

Atticor is an AI-powered legal services platform redefining how lawyers deliver justice to injured people.

Great lawyers serve their clients best when they can focus on legal practice, not on troubleshooting their case management system, tracking medical records, dealing with accounting headaches, or managing marketing campaigns. Atticor handles the complex machinery of the modern legal business, liberating top-tier lawyers to do what they do best: practice law.

Atticor was built by legal entrepreneurs who revolutionized mass claims litigation at scale and built technology and operational infrastructure that has served over 1.5 million clients and generated over $3 billion in gross recoveries, comprising a Case Acquisition Engine, Decision Infrastructure, Agentic AI Workflow & Operations, and an Institutional-Grade Backbone.

Purpose: We're looking for an analytical, results-driven Paid Search Manager with deep experience in performance marketing and high-value lead generation. This person will own paid search strategy, execution, and performance across multiple brands and DMAs while balancing hands-on account management.

The ideal candidate understands not only how to optimize the accounts, but how those metrics ladder up to meaningful business outcomes (qualified intakes but ultimately signed clients). Experience with Local Services Ads (LSA) is required, along with a strong understanding of how search, LSA, and paid social interplay within a multi-channel performance ecosystem.

This is a full-time, remote position; candidates in the Chicagoland area and capable of easily visiting our Chicago office are a plus. The compensation for the position, depending on experience, is an annual base salary of $120,000 to $135,000 per year, plus a year-end discretionary bonus and benefits.

Key Responsibilities:

• Own end-to-end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
• Build, monitor, and optimize campaigns to achieve lead volume, cost-per-lead, and signed-case efficiency goals
• Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
• Develop and maintain robust negative keyword lists and segmentation strategies across brands
• Manage and optimize Local Services Ads (LSAs) - including profile health, dispute management, and budget pacing
• Agency Management
• Collaborate with external paid search agencies as needed; hold them accountable to performance goals, testing cadence, and spend efficiency.
• Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
• Facilitate weekly performance reviews and quarterly business reviews with agency partners
• Consolidate insights across agencies into unified dashboards and performance reports
• Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports
• Partner with the creative team to develop ad copy and landing page variants optimized for lead quality
• Contribute to budgeting, forecasting, and media-mix planning across DMAs and practice areas
• Identify and implement automation or AI-driven bidding solutions that improve performance consistency

Qualifications:

• 5+ years of experience in Paid Search or Performance Marketing (agency or in-house)
• Proven success managing high-value lead gen campaigns (legal, financial, healthcare, or other high-CPL verticals preferred)
• Expert-level proficiency in Google Ads, Bing Ads, and Local Services Ads
• Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar)
• Strong analytical and Excel/Sheets skills; experience with Sigma, Looker, or other BI tools a plus
• Exceptional communication and vendor-management skills
• Google Ads and/or Bing Ads certifications strongly preferred

What Success in the Role Looks Like:

• Continuous improvement in cost-per-lead and signed-client efficiency
• Clear accountability and transparency in agency performance
• Well-documented testing and optimization roadmap with measurable outcomes
• Integration of offline and downstream metrics into paid search optimization

Atticor is an Equal Opportunity Employer. For California residents, you will receive our CCPA information on your application confirmation page.