Senior Paid Search Lead - Hybrid (Google Ads & SA360)

WPP Media; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Life insurance

Medical care & sports card in Medicov?

Funding for English language learning

Employee mental health awareness day

Job summary

WPP Media, part of the Global Operations Centre in Poland, is seeking a Senior Paid Search Specialist to lead and optimize Google Ads campaigns. You will collaborate with global WPP media houses to craft SEM strategies for international markets, aiming to achieve KPIs across e-commerce, performance, and brand recognition.

The role emphasizes data analysis, actionable recommendations, and hands-on SEM execution with SA360 and Microsoft Advertising, while offering growth through mentoring and a

Qualifications

• Fluency in English.
• 4+ years experience in planning Google Ads/Search campaigns.
• Strong analytics and numbers affinity.
• Ability to analyze raw data and develop actionable recommendations.
• Experience with Google Analytics.
• Proficiency in Excel and Google Sheets.
• Willing to work in a hybrid model from Poland offices Warsaw/Kraków/Poznań/Wrocław.
• Experience in SA360, Bing Ads, or Data Studio is a bonus.

Responsibilities

• Collaborating directly with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA).
• Achieving established KPIs for e-commerce, performance, and brand recognition.
• Analyzing data, drawing conclusions, and offering targeted recommendations.
• Running SEM campaigns from A to Z, also using SA360 and Microsoft Advertising.
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills

English fluency

Google Ads

Analytics

Google Analytics

Excel

Google Sheets

Hybrid work

Tools

SA360

Bing Ads

Data Studio

Job description

WPP Media, part of the Global Operations Centre in Poland, is seeking a Senior Paid Search Specialist to lead and optimize Google Ads campaigns. You will collaborate with global WPP media houses to craft SEM strategies for international markets, aiming to achieve KPIs across e-commerce, performance, and brand recognition.

The role emphasizes data analysis, actionable recommendations, and hands-on SEM execution with SA360 and Microsoft Advertising, while offering growth through mentoring and a