Remote Senior Performance Marketing Lead (PPC & B2B)

AgileEngine, LLC.; Warszawa; Remote; PLN 352,000 - 587,000; Full time

Benefits offered by this job

Mentorship

TechTalks

Growth roadmaps

Competitive compensation

Education budget

Fitness budget

Team activity budgets

Fortune 500 clients

Job summary

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to lead our US B2B paid acquisition and demand generation from home office.

You will own Google Ads strategy, manage budgets, and drive high-quality leads through the funnel while mentoring a PPC specialist and growing into a Performance Marketing Lead role. You’ll collaborate with Content, SEO, Analytics and Marketing Ops to test new channels, leverage GA4 data, and explore AI-powered advertising.

Qualifications

• 4+ years of PPC/Performance Marketing experience.
• Strong hands-on expertise in Google Ads.
• Experience with US B2B market.
• Experience managing campaigns with meaningful budgets.
• Strong understanding of performance marketing, attribution & funnel analytics.
• Experience with GA4 and CRM data.
• Ability to turn data into clear actions.
• Experience mentoring marketers or interest in people management.
• Experience with testing and performance optimization.
• Strong communication and stakeholder management.
• Proactive, independent and curious about new channels/technologies.
• Experience mentoring other marketers, or interest in people management.

Responsibilities

• - Own performance marketing for our US B2B market, focusing on generating high-quality leads and contributing to the sales pipeline.
• - Own and optimize Google Ads and other paid acquisition channels.
• - Manage and develop acquisition through Clutch, LinkedIn Ads, and other relevant platforms.
• - Plan campaigns, budgets, targeting, testing, and optimization.
• - Monitor performance, lead quality, conversion rates, and pipeline contribution.
• - Analyze the full B2B funnel from traffic and leads to qualified opportunities and clients.
• - Work with GA4, CRM, dashboards, and campaign data to identify growth opportunities.
• - Build hypotheses, run experiments, analyze results, and scale what works.
• - Work closely with Content, SEO, Analytics and Marketing Operations.
• - Explore new acquisition channels and experiment with AI tools, automation, and AI/LLM-based advertising.
• - Contribute to performance strategy, budgeting, forecasting, and reporting.
• - Mentor and manage a PPC specialist, supporting their development and performance.
• - Help build scalable performance marketing processes and best practices.

Skills

PPC/Performance Marketing

Google Ads

US B2B

Campaign management

GA4

Analytics

Data interpretation

Stakeholder management

Mentoring/People management

New channels & AI tools

Tools

GA4

CRM systems

Job description

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to lead our US B2B paid acquisition and demand generation from home office.

You will own Google Ads strategy, manage budgets, and drive high-quality leads through the funnel while mentoring a PPC specialist and growing into a Performance Marketing Lead role. You’ll collaborate with Content, SEO, Analytics and Marketing Ops to test new channels, leverage GA4 data, and explore AI-powered advertising.