Growth Marketing Lead: Launch from Zero & Acquire

Admitad GmbH; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work

Corporate education

Health insurance

Onboarding program

Team events

Job summary

Admitad GmbH in Warsaw is seeking a seasoned marketing leader to drive product launch and user acquisition from scratch. You will define needs from positioning to a full acquisition launch, prioritise ruthlessly, and align stakeholders as priorities evolve.

You'll build positioning, landing pages, and initial marketing materials, establish first users and channels, and set up analytics to measure progress. The role requires hands-on marketing across cycles, English fluency, and a pragmatic

Qualifications

• 5+ years in marketing, with hands-on experience launching products or projects from scratch and acquiring the first users.
• Experience working with publishers, creators, partners, or other audience owners.
• Comfortable working with little data, no established brand, and limited budget — creating traction where there are no benchmarks.
• Able to juggle multiple projects and quickly decide where marketing can make an impact — and where it shouldn’t.
• Hands-on across the full marketing cycle: landing pages, copy, campaigns, tracking, and dashboards.
• Fluent English, both written and spoken.

Responsibilities

• Quickly understand the product, market, audience, and project stage;
• Define what marketing actually needs now — from positioning to a full acquisition launch;
• Prioritise ruthlessly and avoid premature work before core hypotheses are validated;
• Align with the team on scope, priorities, and expected outcomes;
• Adapt as the project, product, or priorities evolve.
• Build positioning, messaging, landing pages, and initial marketing materials;
• Find the first users and acquisition channels without ready-made budgets, data, or playbooks;
• Set up basic analytics, tracking, and events to understand where users come from and what they do;
• Build the first meaningful marketing funnel from the ground up.
• Find and onboard publishers, creators, and other partners with relevant audiences and traffic;
• Use outbound, communities, partnerships, referrals, agencies, and platforms to drive acquisition;
• Reuse what works across projects: channels, lists, messaging, and proven approaches.
• Turn marketing ideas into clear, fast, and cost-efficient hypotheses;
• Measure every experiment and base decisions on data, not assumptions;
• Give MitgoX leadership a clear view of market potential and the cost of acquiring users.

Skills

Marketing leadership

Product launch

Acquisition channels

Publisher relations

Analytics & dashboards

English fluency

Job description

Admitad GmbH in Warsaw is seeking a seasoned marketing leader to drive product launch and user acquisition from scratch. You will define needs from positioning to a full acquisition launch, prioritise ruthlessly, and align stakeholders as priorities evolve.

You'll build positioning, landing pages, and initial marketing materials, establish first users and channels, and set up analytics to measure progress. The role requires hands-on marketing across cycles, English fluency, and a pragmatic