Growth‑Focused Digital Marketing Specialist

HeadHR; Wrocław; Hybrid; PLN 70,000 - 100,000; Full time

Job summary

HeadHR is seeking a Digital Marketing Specialist to join our Growth Team in Poland. You will support campaign execution, lead generation, and marketing automation while collaborating with the Marketing Manager and Head of Growth.

Work across Nordics, UK, DACH markets, and Czechia for selected digital activities. The role requires hands-on experience with paid campaigns, strong analytics, and English fluency.

Qualifications

• 3–5 years of digital marketing experience, preferably in a B2B tech environment.

Responsibilities

• Setting up and launching paid campaigns across platforms (LinkedIn, Meta, Google Ads, YouTube) based on campaign briefs.
• Monitoring, optimisation, and reporting of campaign performance (budget allocation, targeting, A/B testing).
• Providing insights and recommendations based on campaign performance data.
• Managing campaign tracking and measurement setup (UTM tagging, conversion tracking).
• Identifying opportunities to improve digital marketing performance and tools.
• Supporting planning and execution of digital marketing initiatives with Marketing Manager and Head of Growth.

Skills

Paid campaigns

Campaign analytics

UTM tracking

Automation tools

English fluency

Data-driven

Tools

Salesforce

Zapier

Job description

HeadHR is seeking a Digital Marketing Specialist to join our Growth Team in Poland. You will support campaign execution, lead generation, and marketing automation while collaborating with the Marketing Manager and Head of Growth.

Work across Nordics, UK, DACH markets, and Czechia for selected digital activities. The role requires hands-on experience with paid campaigns, strong analytics, and English fluency.