Global Paid Search Strategist

WPP Media; Kraków; On-site; PLN 60,000 - 90,000; Full time

Job summary

WPP Media is seeking a Paid Search Specialist to manage and optimize Google Ads campaigns across international markets. You will collaborate with teams in the US, UK, and EMEA to drive performance and growth.

You will analyze campaign data with a numbers-driven approach and translate insights into actionable recommendations, working with SA360 and Microsoft Advertising as core tools in a fast-paced, global environment.

Qualifications

• Experience in planning and optimizing SEM campaigns across international markets.
• Strong analytical skills with data-driven decision making.
• Ability to interpret performance data and provide actionable recommendations.

Responsibilities

• Collaborate with global teams to manage SEM activities for UK, USA, and EMEA.
• Achieve KPIs for e-commerce, performance, and brand awareness.
• Analyze data and provide targeted recommendations.
• Run SEM campaigns from A to Z using Google Ads, SA360 and Microsoft Advertising.
• Learn from senior colleagues.

Skills

Fluency in English

Google Ads/Search campaigns

Strong analytics

Numbers affinity

Tools

Google Ads

SA360

Microsoft Advertising

Job description

WPP Media is seeking a Paid Search Specialist to manage and optimize Google Ads campaigns across international markets. You will collaborate with teams in the US, UK, and EMEA to drive performance and growth.

You will analyze campaign data with a numbers-driven approach and translate insights into actionable recommendations, working with SA360 and Microsoft Advertising as core tools in a fast-paced, global environment.