Senior Paid Search Lead — Global Campaigns & Analytics

WPP Media

Poznań

Hybrid

PLN 71,000 - 140,000

Full time

31 hours ago

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Benefits offered by this job

Hybrid work model (office 2 days/week)

Life insurance

Medical care (Medicover)

Sports card (Medicover)

Job summary

WPP Media is seeking a Senior Paid Search Specialist to manage and optimize Google Ads campaigns as part of the Global Operations Centre in Poland. You will collaborate with teams across the US, Europe, and Asia to deliver high-impact SEM strategies and drive KPIs for ecommerce, performance, and brand recognition.

The role requires 4+ years of Google Ads experience, strong analytics, proficiency in Excel/Sheets, and English fluency.

Qualifications

Fluency in English.
4+ years experience in planning Google Ads/Search campaigns.
Strong analytics and affinity for numbers.
Ability to analyze raw data, draw conclusions and develop actionable recommendations.
Eager to work with Google Analytics.
Proficiency in Excel and Google Sheets.
Eager to work in a hybrid model from Poland offices (Warsaw, Kraków, Poznań, Wrocław).
Experience in SA360, Bing Ads, or Data Studio is a bonus.

Responsibilities

Collaborating directly with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA).
Achieving established KPIs for e-commerce, performance, and brand recognition.
Analyzing data, drawing conclusions, and offering targeted recommendations.
Running SEM campaigns from A to Z, also using SA360 and Microsoft Advertising.
Having a chance to gain experience from the assistance of more experienced professionals.