Senior Paid Search Lead — Hybrid & Global SEM

WPP Media; Wrocław; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Life insurance

Medical care

Sports card (Medicover)

English language learning funding

Mental health awareness day

Job summary

WPP Media in Poland is seeking a dedicated Senior Paid Search Specialist to oversee and optimize Google Ads campaigns across international markets. You will collaborate with global media teams, drive SEM strategy, and optimize performance KPIs.

The role requires English fluency, 4+ years in Google Ads/Search campaigns, strong analytics, and a willingness to work in a hybrid Polish office environment (Warsaw, Kraków, Poznań, or Wrocław).

Qualifications

• Fluent English is required.
• 4+ years experience planning Google Ads/Search campaigns.
• Strong analytical skills and ability to derive actionable insights.

Responsibilities

• Collaborate with global WPP media houses to build SEM strategies for international markets.
• Achieve KPIs for e-commerce, performance, and brand recognition.
• Analyze data, draw conclusions, and provide targeted recommendations.

Skills

English fluency

Google Ads

Analytics

GA4

SA360

Bing Ads

Data Studio

Tools

SA360

Data Studio

Google Analytics

Job description

WPP Media in Poland is seeking a dedicated Senior Paid Search Specialist to oversee and optimize Google Ads campaigns across international markets. You will collaborate with global media teams, drive SEM strategy, and optimize performance KPIs.

The role requires English fluency, 4+ years in Google Ads/Search campaigns, strong analytics, and a willingness to work in a hybrid Polish office environment (Warsaw, Kraków, Poznań, or Wrocław).