GOC | Paid Search Specialist

WPP Media; Warszawa; On-site; PLN 90,000 - 150,000; Full time

Job summary

WPP Media in Poland is seeking a Paid Search Specialist to optimize Google Ads campaigns and drive performance across international markets. You will join the Global Operations Centre (GOC) and work with teams across the United States, Europe, and Asia in a collaborative, multicultural environment.

In this role you will manage SEM campaigns end-to-end, analyze results, and present data-driven recommendations to improve e-commerce and brand KPIs.

Qualifications

• 1.5+ years of experience in Google Ads/Search campaigns.
• Strong analytical skills and numerical comfort.
• Fluency in English.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Collaborate with global WPP media houses to run SEM activities for international markets.
• Hit KPIs for e-commerce, performance, and brand awareness.
• Analyze data, draw conclusions, and provide actionable recommendations.
• Manage SEM campaigns end-to-end with Google Ads, SA360, and Microsoft Advertising.
• Learn from more senior colleagues and grow skills.

Skills

English fluency

Google Ads

Analytics

Data interpretation

SEM

Job description

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary And Impact
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are currently seeking a dedicated Paid Search Specialist to join our team. In this role, you will play a pivotal role in managing and optimizing Google Ads campaigns.
Your Responsibilities Will Include

• Collaborating directly with global WPP media houses to build and conduct SEM activities for international markets (e.g. UK, USA, EMEA),
• Achieving established KPIs for e-commerce, performance, and brand recognition,
• Analyzing data, drawing conclusions, and offering targeted recommendations,
• Running SEM campaigns from A to Z, using Google Ads, SA360 and Microsoft Advertising,
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills And Experience
If this opportunity looks right for you, we are looking for candidates who have:

• Fluency in English,
• 1,5+ years experience in conducting Google Ads/Search campaigns,
• Being capable of strong analytics and have a natural affinity for numbers,
• Being able to analyze