GOC | Paid Search Specialist

WPP Media; Wrocław; On-site; PLN 62,000 - 110,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Medicover sports card

English language learning funding

Job summary

WPP Media is seeking a dedicated Paid Search Specialist to join our Global Operations Centre. You will manage and optimize Google Ads campaigns across international markets, collaborating with global teams to achieve ecommerce, performance, and brand KPIs.

The role requires English fluency, 1.5+ years in Google Ads, strong analytics, and proficiency with Excel/Google Sheets. A hybrid work model from our offices in Poland (Warsaw, Kraków, Poznań, or Wrocław) is offered, with potential experience

Qualifications

• Fluency in English.
• 1.5+ years experience in conducting Google Ads/Search campaigns.
• Strong analytics and numerical aptitude.
• Ability to analyze raw data, draw conclusions and develop actionable recommendations.
• Eagerness to work with Google Analytics.

Responsibilities

• Collaborate with global WPP media houses to run SEM activities for international markets (UK, USA, EMEA).
• Meet KPIs for e-commerce, performance, and brand recognition.
• Analyze data, derive insights, and provide targeted recommendations.
• Run SEM campaigns end-to-end using Google Ads, SA360 and Microsoft Advertising.

Skills

English fluency

Google Ads

Analytics

Data interpretation

Excel/Sheets

SA360 (bonus)

Tools

SA360

Bing Ads

Data Studio

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a collaborative, multicultural environment. We are currently seeking a dedicated Paid Search Specialist to join our team. In this role, you will play a pivotal role in managing and optimizing Google Ads campaigns.

Your Responsibilities Will Include

• Collaborating directly with global WPP media houses to build and conduct SEM activities for international markets (e.g. UK, USA, EMEA),
• Achieving established KPIs for e-commerce, performance, and brand recognition,
• Analyzing data, drawing conclusions, and offering targeted recommendations,
• Running SEM campaigns from A to Z, using Google Ads, SA360 and Microsoft Advertising,
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills And Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Fluency in English,
• 1,5+ years experience in conducting Google Ads/Search campaigns,
• Being capable of strong analytics and have a natural affinity for numbers,
• Being able to analyze raw data, draw conclusions and develop actionable recommendations as needed,
• Being eager to work with Google Analytics,
• Proficiency in Microsoft Excel and Google Sheets,
• Being eager to work in a hybrid model from one of our offices in Poland (Warsaw, Kraków, Poznań, or Wrocław)
• Experience in SA360, Bing Ads, or/and Data Studio - this is a bonus!

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well‑being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

5 167 zł - 9 167 zł PLN