GOC | Senior Paid Search Specialist

WPP Media; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Life insurance

Medical care & sports card in Medicov?

Funding for English language learning

Employee mental health awareness day

Job summary

WPP Media, part of the Global Operations Centre in Poland, is seeking a Senior Paid Search Specialist to lead and optimize Google Ads campaigns. You will collaborate with global WPP media houses to craft SEM strategies for international markets, aiming to achieve KPIs across e-commerce, performance, and brand recognition.

The role emphasizes data analysis, actionable recommendations, and hands-on SEM execution with SA360 and Microsoft Advertising, while offering growth through mentoring and a

Qualifications

• Fluency in English.
• 4+ years experience in planning Google Ads/Search campaigns.
• Strong analytics and numbers affinity.
• Ability to analyze raw data and develop actionable recommendations.
• Experience with Google Analytics.
• Proficiency in Excel and Google Sheets.
• Willing to work in a hybrid model from Poland offices Warsaw/Kraków/Poznań/Wrocław.
• Experience in SA360, Bing Ads, or Data Studio is a bonus.

Responsibilities

• Collaborating directly with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA).
• Achieving established KPIs for e-commerce, performance, and brand recognition.
• Analyzing data, drawing conclusions, and offering targeted recommendations.
• Running SEM campaigns from A to Z, also using SA360 and Microsoft Advertising.
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills

English fluency

Google Ads

Analytics

Google Analytics

Excel

Google Sheets

Hybrid work

Tools

SA360

Bing Ads

Data Studio

Job description

About WPP Media

About WPP MediaWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And ImpactAs part of the Global Operations Centre (GOC) in Poland, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

We are currently seeking a dedicated Senior Paid Search Specialist to join our team. In this role, you will play a pivotal role in managing and optimizing Google Ads campaigns.

Your responsibilities will include:

• Collaborating directly with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA).
• Achieving established KPIs for e-commerce, performance, and brand recognition.
• Analyzing data, drawing conclusions, and offering targeted recommendations.
• Running SEM campaigns from A to Z, also using SA360 and Microsoft Advertising.
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills And Experience If this opportunity looks right for you, we are looking for candidates who have:

• Fluency in English.
• 4+ years experience in planning Google Ads/Search campaigns.
• Being capable of strong analytics and have a natural affinity for numbers.
• Being able to analyze raw data, draw conclusions and develop actionable recommendations as needed.
• Being eager to work with Google Analytics.
• Proficiency in Microsoft Excel and Google Sheets.
• Being eager to work in a hybrid model from one of our offices in Poland (Warsaw, Kraków, Poznań, or Wrocław)
• Experience in SA360, Bing Ads, or/and Data Studio - this is a bonus!

Life At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include:

• access to internal learning platforms, certifications, and training sessions
• life insurance
• medical care & sports card in Medicover
• funding for English language learning
• employee mental health awareness day
• and more

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

The controller of your personal data is the WPP Media Poland sp. z o.o. The personal data you provide will be processed for the purpose of the recruitment process. By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process. Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawlessness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to [e-mail].

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well‑being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

6 333 zł - 12 500 zł PLN

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