GOC | Paid Search Specialist

WPP Media; Kraków; On-site; PLN 60,000 - 90,000; Full time

Job summary

WPP Media is seeking a Paid Search Specialist to manage and optimize Google Ads campaigns across international markets. You will collaborate with teams in the US, UK, and EMEA to drive performance and growth.

You will analyze campaign data with a numbers-driven approach and translate insights into actionable recommendations, working with SA360 and Microsoft Advertising as core tools in a fast-paced, global environment.

Qualifications

• Experience in planning and optimizing SEM campaigns across international markets.
• Strong analytical skills with data-driven decision making.
• Ability to interpret performance data and provide actionable recommendations.

Responsibilities

• Collaborate with global teams to manage SEM activities for UK, USA, and EMEA.
• Achieve KPIs for e-commerce, performance, and brand awareness.
• Analyze data and provide targeted recommendations.
• Run SEM campaigns from A to Z using Google Ads, SA360 and Microsoft Advertising.
• Learn from senior colleagues.

Skills

Fluency in English

Google Ads/Search campaigns

Strong analytics

Numbers affinity

Tools

Google Ads

SA360

Microsoft Advertising

Job description

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary And Impact
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are currently seeking a dedicated Paid Search Specialist to join our team. In this role, you will play a pivotal role in managing and optimizing Google Ads campaigns.
Your Responsibilities Will Include

• Collaborating directly with global WPP media houses to build and conduct SEM activities for international markets (e.g. UK, USA, EMEA),
• Achieving established KPIs for e-commerce, performance, and brand recognition,
• Analyzing data, drawing conclusions, and offering targeted recommendations,
• Running SEM campaigns from A to Z, using Google Ads, SA360 and Microsoft Advertising,
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills And Experience
If this opportunity looks right for you, we are looking for candidates who have:

• Fluency in English,
• 1,5+ years experience in conducting Google Ads/Search campaigns,
• Being capable of strong analytics and have a natural affinity for numbers,
• Being able to analyze