Paid Media Specialist (Google)

My Amazon Guy; Poland; On-site; PLN 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Opportunities for professional development

Job summary

A leading digital marketing agency in Poland is seeking a skilled Paid Media Specialist to manage and optimize Google Ads campaigns. The ideal candidate will have over 2 years of experience in AdWords, proficiency in audience targeting, and a firm grasp of analytics tools. This role is fully remote with a competitive salary and opportunities for professional advancement. Hours are Mon-Fri in EST, ensuring budget management and effective collaboration with internal teams.

Qualifications

• 2+ years of AdWords experience in campaign creation and optimization.
• Understanding of SEO, SEM, and PPC and their interrelations.
• Experience in a marketing agency preferred.
• Google Ads certification is required to validate expertise in the platform.
• Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments.
• A dual monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement

Responsibilities

• Develop and optimize Google AdWords campaigns across multiple platforms.
• Monitor and analyze campaign performance data.
• Create detailed reports on campaign performance and revenue generation.
• Conduct keyword research and enhance ad relevance.
• Stay updated on Google Ads features and industry trends.
• Collaborate with teams to align ad strategies with marketing objectives.
• Manage ad budgets effectively for optimal resource allocation.
• Refine ad creatives and landing pages for better outcomes.
• Troubleshoot issues related to ad performance.
• Partner with teams to implement new tools and automation processes.
• Partner with teams to implement new tools and automation to boost performance.

Skills

Google Ads proficiency

Audience targeting

Analytics tools knowledge

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Paid Search (PPC)

Dual monitor setup

8GB RAM

High-speed internet

Education

Google Ads certification

Tools

Google Analytics

Google Ads Editor

Job description

We are seeking a skilled and results-driven Paid Media Specialist (Google) to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

Key Responsibilities

• Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI).
  
• Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments.
  
• Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization.
  
• Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks.
  
• Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive.
  
• Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development.
  
• Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency.
  
• Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience.
  
• Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize campaign downtime or inefficiencies.
  
• Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency.
  

Requirements

• At least 2 years of AdWords experience, demonstrating proficiency in campaign creation, optimization, and analysis.
  
• Strong knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Search (PPC), with a solid understanding of how they interrelate.
  
• Google Ads certification is required to validate expertise in the platform.
  
• Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments.
  
• A dual monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement