Global Marketing Leader for AAA Games

Workplays; Wrocław; Hybrid; PLN 400,000 - 640,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Development budget

Training and CSR days

Language classes

Gym access

Free car park

Job summary

Techland is seeking a Marketing Director to lead its global marketing function, shaping branding, launches, and lifecycle strategy for its AAA games. You will drive brand strength, community growth, and commercial results across major markets, collaborating with Product, Publishing, Creative, and Development teams to bring titles to market.

You will guide cross-functional teams, build long-term strategies, manage substantial budgets, and stay ahead of industry trends, all while maintaining a

Qualifications

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Experience leading large-scale international marketing campaigns.
• Strong understanding of brand, digital, performance marketing and user acquisition.
• Proven experience managing and developing multidisciplinary marketing teams.
• Ability to balance long-term brand building with short-term commercial objectives.
• Good understanding of digital media, social platforms, influencer marketing, and paid advertising.
• Comfortable working with data and using insights to inform decisions.
• Strong communication and stakeholder management skills.
• Experience managing significant marketing budgets and multiple projects.
• Fluent in English; Polish or additional languages would be an advantage.

Responsibilities

• Set the overall marketing direction for Techland’s games across brand, communications, user acquisition and performance marketing.
• Develop clear marketing plans and processes to support execution across teams and projects.
• Work with Product, Publishing and Creative teams to define positioning, messaging and go-to-market plans.
• Lead global marketing campaigns from announcement through launch and post-launch support.
• Define success metrics and review campaign performance to improve results.
• Oversee creation of marketing materials including trailers, art, digital campaigns and social content.
• Manage and develop teams across Brand, Communications, User Acquisition and Creative Production.
• Plan and manage marketing budgets, ensuring resources are allocated effectively.
• Build and maintain relationships with agencies, partners and media outlets.
• Monitor industry trends and opportunities to identify new channels.

Skills

Senior leadership

Brand marketing

Digital marketing

Performance marketing

User acquisition

Team leadership

Budget management

Stakeholder management

Data-driven decisions

English proficiency

Job description

Techland is seeking a Marketing Director to lead its global marketing function, shaping branding, launches, and lifecycle strategy for its AAA games. You will drive brand strength, community growth, and commercial results across major markets, collaborating with Product, Publishing, Creative, and Development teams to bring titles to market.

You will guide cross-functional teams, build long-term strategies, manage substantial budgets, and stay ahead of industry trends, all while maintaining a