Marketing Director

Techland; Wrocław; On-site; PLN 339,270 - 508,905; Full time

Benefits offered by this job

Private medical care

Life insurance

Flexible working hours

Training and development budget

Gym access at Wrocław office

Job summary

Techland is looking for a Marketing Director who will shape the global marketing strategy for our games. You will guide how we position, launch, and support our titles, enhancing player communities and achieving strong commercial results.

The role involves close collaboration with various teams, leading international marketing campaigns, and managing budgets. The ideal candidate has over 10 years in senior marketing roles, particularly within AAA games, and a strong command of digital marketing techniques.

Additional benefits include private medical care, life insurance, and opportunities for personal development.

Qualifications

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Proven experience leading large-scale international marketing campaigns.
• Strong understanding of brand marketing and digital strategies.
• Ability to work with data and drive performance insights.

Responsibilities

• Set overall marketing direction for Techland's games across various channels.
• Develop marketing plans and oversee execution across teams.
• Lead global marketing campaigns from announcement to post-launch.
• Manage and develop marketing teams across multiple disciplines.
• Plan and allocate marketing budgets effectively.

Skills

Marketing strategy development

International marketing campaign experience

Brand marketing

Digital marketing

Performance marketing

Team management

Data analysis

Communication skills

Job description

Job Description

As Marketing Director you will lead Techland’s global marketing function, shaping how our games are positioned, launched, and supported throughout their lifecycle. In this role you will be responsible for building marketing strategies that strengthen our brands, grow player communities, and deliver commercial results across key markets.

As part of the publishing leadership team, you will work closely with Product, Publishing, Creative, and Development teams to bring our games to market, support long-term franchise growth, and continue evolving Techland’s publishing capabilities.

Your daily tasks:

• Setting the overall marketing direction for Techland’s games across brand, communications, user acquisition, and performance marketing.
• Developing clear marketing plans and processes that support effective execution across teams and projects.
• Working with Product, Publishing, and Creative teams to define positioning, messaging, and go-to-market plans.
• Leading global marketing campaigns from announcement through launch and post-launch support.
• Defining success metrics and regularly reviewing campaign performance to improve results.
• Overseeing the creation of marketing materials, including trailers, key art, digital campaigns, social content, and promotional assets.
• Managing and developing teams across Brand, Communications, User Acquisition, and Creative Production.
• Planning and managing marketing budgets, ensuring resources are allocated effectively and investments deliver value.
• Building and maintaining strong relationships with agencies, platform partners, media outlets, and other external partners.
• Monitoring industry trends, audience behaviour, and emerging channels to identify new opportunities.

Qualifications

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Experience leading large-scale international marketing campaigns from planning through execution.
• Strong understanding of brand marketing, digital marketing, performance marketing, and user acquisition.
• Proven experience managing and developing multidisciplinary marketing teams.
• Ability to balance long-term brand building with short-term commercial objectives.
• Good understanding of digital media, social platforms, influencer marketing, and paid advertising.
• Comfortable working with data and using insights to inform decisions and improve performance.
• Strong communication and stakeholder management skills.
• Experience managing significant marketing budgets and multiple concurrent projects.
• Fluent in English; Polish or additional languages would be an advantage.

Additional Information

What we offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).