Global Brand Leader for Digital Entertainment

G2A Group; Warszawa; Hybrid; PLN 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid/Remote work

Welcome pack

Discount codes

MultiSport card

Private medical care

Life insurance

Training opportunities

Ergonomic workplace equipment

Job summary

G2A Group is seeking a Head of Brand to set strategic direction and strengthen its global brand across markets. This role offers hybrid work options, access to modern tools, and the opportunity to shape campaigns that connect culture with business outcomes.

You will lead Brand teams, develop annual plans, and collaborate with cross-functional teams to deliver data-driven marketing initiatives in a fast-paced, international setting.

Qualifications

• Experience leading large, complex branding projects.
• Proven track record in 360° campaigns and cross-channel work.
• Ability to connect brand strategy with business objectives.
• Strong leadership and decision-making in async environments.
• Experience in international environments and English proficiency.

Responsibilities

• Set brand direction and positioning for G2A.
• Lead integrated 360° campaigns across channels.
• Develop annual Brand Plan and activation calendar.
• Grow social and influencer marketing.
• Develop strategic partnerships and co-marketing.
• Make data- and insight-driven decisions using metrics.
• Lead Brand teams and foster autonomy.
• Collaborate with Performance, Loyalty, Creative, and PR teams.
• Strengthen Brand function to deliver business objectives.

Skills

Brand leadership

360° campaigns

Cross-functional collaboration

Strategy development

Team management

Data-driven marketing

English communication (B2)

Job description

G2A Group is seeking a Head of Brand to set strategic direction and strengthen its global brand across markets. This role offers hybrid work options, access to modern tools, and the opportunity to shape campaigns that connect culture with business outcomes.

You will lead Brand teams, develop annual plans, and collaborate with cross-functional teams to deliver data-driven marketing initiatives in a fast-paced, international setting.