Marketing Director

Workplays; Wrocław; Hybrid; PLN 400,000 - 640,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Development budget

Training and CSR days

Language classes

Gym access

Free car park

Job summary

Techland is seeking a Marketing Director to lead its global marketing function, shaping branding, launches, and lifecycle strategy for its AAA games. You will drive brand strength, community growth, and commercial results across major markets, collaborating with Product, Publishing, Creative, and Development teams to bring titles to market.

You will guide cross-functional teams, build long-term strategies, manage substantial budgets, and stay ahead of industry trends, all while maintaining a

Qualifications

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Experience leading large-scale international marketing campaigns.
• Strong understanding of brand, digital, performance marketing and user acquisition.
• Proven experience managing and developing multidisciplinary marketing teams.
• Ability to balance long-term brand building with short-term commercial objectives.
• Good understanding of digital media, social platforms, influencer marketing, and paid advertising.
• Comfortable working with data and using insights to inform decisions.
• Strong communication and stakeholder management skills.
• Experience managing significant marketing budgets and multiple projects.
• Fluent in English; Polish or additional languages would be an advantage.

Responsibilities

• Set the overall marketing direction for Techland’s games across brand, communications, user acquisition and performance marketing.
• Develop clear marketing plans and processes to support execution across teams and projects.
• Work with Product, Publishing and Creative teams to define positioning, messaging and go-to-market plans.
• Lead global marketing campaigns from announcement through launch and post-launch support.
• Define success metrics and review campaign performance to improve results.
• Oversee creation of marketing materials including trailers, art, digital campaigns and social content.
• Manage and develop teams across Brand, Communications, User Acquisition and Creative Production.
• Plan and manage marketing budgets, ensuring resources are allocated effectively.
• Build and maintain relationships with agencies, partners and media outlets.
• Monitor industry trends and opportunities to identify new channels.

Skills

Senior leadership

Brand marketing

Digital marketing

Performance marketing

User acquisition

Team leadership

Budget management

Stakeholder management

Data-driven decisions

English proficiency

Job description

Company Description:

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description:

As Marketing Director you will lead Techland’s global marketing function, shaping how our games are positioned, launched, and supported throughout their lifecycle. In this role you will be responsible for building marketing strategies that strengthen our brands, grow player communities, and deliver commercial results across key markets.

As part of the publishing leadership team, you will work closely with Product, Publishing, Creative, and Development teams to bring our games to market, support long-term franchise growth, and continue evolving Techland’s publishing capabilities.

Your daily tasks:

• Setting the overall marketing direction for Techland’s games across brand, communications, user acquisition, and performance marketing.
• Developing clear marketing plans and processes that support effective execution across teams and projects.
• Working with Product, Publishing, and Creative teams to define positioning, messaging, and go-to-market plans.
• Leading global marketing campaigns from announcement through launch and post-launch support.
• Defining success metrics and regularly reviewing campaign performance to improve results.
• Overseeing the creation of marketing materials, including trailers, key art, digital campaigns, social content, and promotional assets.
• Managing and developing teams across Brand, Communications, User Acquisition, and Creative Production.
• Planning and managing marketing budgets, ensuring resources are allocated effectively and investments deliver value.
• Building and maintaining strong relationships with agencies, platform partners, media outlets, and other external partners.
• Monitoring industry trends, audience behaviour, and emerging channels to identify new opportunities.

Qualifications:

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Experience leading large-scale international marketing campaigns from planning through execution.
• Strong understanding of brand marketing, digital marketing, performance marketing, and user acquisition.
• Proven experience managing and developing multidisciplinary marketing teams.
• Ability to balance long-term brand building with short-term commercial objectives.
• Good understanding of digital media, social platforms, influencer marketing, and paid advertising.
• Comfortable working with data and using insights to inform decisions and improve performance.
• Strong communication and stakeholder management skills.
• Experience managing significant marketing budgets and multiple concurrent projects.
• Fluent in English; Polish or additional languages would be an advantage.

Additional Information:

What we offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).