Global Digital Activation Lead — Hybrid

Aon plc; Kraków; Hybrid; PLN 400,000 - 600,000; Full time

Job summary

Aon plc in Kraków is seeking a senior marketing leader to drive regional activation across EMEA and beyond. You will guide a team of marketing, communications, and events professionals to deliver programs that strengthen client relationships and amplify the Aon brand.

Working in a hybrid role, you will partner with regional and global leaders, oversee budgets and partners, and use data-driven insights to improve outcomes. You will shape marketing strategy and be visible across multiple markets.

Qualifications

• Significant experience leading B2B marketing, communications, or events in a global org.
• Proven people leadership, mentoring, and building high-performing teams.
• Experience managing marketing campaigns, executive events, and client engagements.
• Strong partner leadership with ability to influence senior leaders.
• Data-driven mindset with a focus on measurable business outcomes.

Responsibilities

• Lead regional marketing campaigns, events, and activation programs across global markets.
• Partner with senior leaders to align activities with growth priorities.
• Oversee conferences, client events, webinars, leadership forums, and sponsorships.
• Develop, mentor, and foster a collaborative, inclusive team culture.
• Use insights and analytics to improve marketing efficiency and outcomes.
• Manage budgets, agency relationships, and external vendors.

Skills

People leadership

B2B marketing

Events management

Budget management

Analytics insights

Stakeholder collaboration

Job description

Aon plc in Kraków is seeking a senior marketing leader to drive regional activation across EMEA and beyond. You will guide a team of marketing, communications, and events professionals to deliver programs that strengthen client relationships and amplify the Aon brand.

Working in a hybrid role, you will partner with regional and global leaders, oversee budgets and partners, and use data-driven insights to improve outcomes. You will shape marketing strategy and be visible across multiple markets.