Digital Activation Leader

Aon; Kraków; Hybrid; PLN 450,000 - 700,000; Full time

Job summary

Aon is seeking a dynamic marketing leader to drive regional activation and campaigns across global markets from Kraków. The role blends strategy, people leadership, and hands-on delivery to strengthen client relationships and elevate the Aon brand.

You will partner with regional and global leaders, oversee conferences, webinars, and sponsorships, and mentor a high-performing team. This hybrid position offers strategic impact and operational excellence.

Qualifications

• Significant experience leading B2B marketing, communications, or events programs in a global organization.
• Proven people leadership experience, including building and mentoring high-performing teams.
• Experience managing marketing campaigns, executive events, and client engagement initiatives.
• Strong partner leadership with ability to influence senior leaders.
• Commercial outlook supported by data-driven decision-making and measurable outcomes.

Responsibilities

• Lead regional marketing campaigns, events, and activation programs across global markets.
• Partner with senior marketing and business leaders to align activities with growth priorities.
• Lead conferences, client events, webinars, leadership forums, and sponsorships.
• Develop and mentor a high-performing team while fostering an inclusive culture.
• Use insights and analytics to improve marketing efficiency and outcomes.
• Manage budgets, agency relationships, and external vendors for high-quality delivery.

Skills

B2B marketing leadership

People leadership

Event management

Cross-functional collaboration

Data-driven decision making

Job description

Posting Description

Join Aon and help build regional marketing activation across multiple global markets. We offer a hybrid role based in Kraków, with the flexibility to work both virtually and from the office in line with local smart working policies.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team, and we are passionate about helping our colleagues and clients succeed.

What the day will look like

As a leader in digital activation, you will lead a team of marketing, communications, and events professionals. Collaborating with regional and global partners, you will deliver marketing programs that support growth, strengthen client relationships, and elevate the Aon brand.

You will:

• Lead regional marketing campaigns, events, and activation programs across global markets
• Partner with senior marketing and business leaders to align marketing activities with growth priorities
• Lead all aspects of conferences, client events, webinars, leadership forums, and sponsorships
• Develop, mentor, and encourage a high-performing team while fostering an inclusive and collaborative culture
• Use insights, analytics, and partner feedback to improve marketing efficiency and business outcomes
• Manage budgets, agency relationships, and external vendors to ensure high-quality delivery

How this opportunity is different

This is a highly visible leadership opportunity where you will influence marketing strategy and execution across multiple regions, including EMEA, APAC, North America, and Latin America.

You will work closely with regional Chief Marketing Officers, business leaders, and global marketing teams while leading a talented team responsible for delivering outstanding campaigns and events. The role offers an outstanding blend of strategic leadership, people management, and operational excellence. You will make a meaningful impact on client engagement, brand growth, and business performance.

Skills and experience that will lead to success

• Significant experience leading B2B marketing, communications, or event management programs within a global organization
• Proven people leadership experience, including developing, mentoring, and leading high-performing teams
• Experience managing aligned marketing campaigns, executive events, and client engagement initiatives
• Strong partner leadership skills with the ability to influence and collaborate with senior leaders
• A commercial outlook supported by data-driven decision-making and a focus on measurable business outcomes

Experience within professional services, financial services, insurance, or other regulated industries is an advantage.