Hybrid Global Digital Campaign Strategist

Aon plc; Kraków; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work

Career development

Wellbeing programs

Inclusive culture

Global initiatives

Job summary

Aon plc is seeking a Digital Activation Specialist to plan, launch and optimize multi‑channel digital marketing campaigns across global and regional markets. This hybrid role offers flexibility to work virtually and from the Kraków office, with a strong emphasis on data-driven decision making.

You will build campaigns on LinkedIn, Google, email, web and marketing automation, manage setup, targeting, QA, and reporting, and collaborate with global and local teams to deliver measurable results.

Qualifications

• 2–4 years of experience in digital marketing, campaign activation, paid media or related areas.
• Experience building and optimizing campaigns across multiple channels (LinkedIn, Google, email, web).
• Strong understanding of audience targeting, tracking, analytics, and reporting.

Responsibilities

• Build and activate campaigns on channels including LinkedIn, Google, email, web, and marketing automation tools.
• Manage campaign setup, audience targeting, tracking, tagging, QA, and reporting.
• Monitor campaign performance and recommend optimizations to improve engagement and results.
• Run A/B tests and use data-driven insights to improve future campaigns.
• Partner with global, regional, and local marketing teams to ensure seamless execution.
• Provide campaign updates, performance reporting, and actionable recommendations to partners.

Skills

Digital marketing

Campaign activation

Paid media

Marketing operations

Audience targeting

Lead generation

Campaign tracking

Analytics

Performance reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing/ Communications/ Business

Job description

Aon plc is seeking a Digital Activation Specialist to plan, launch and optimize multi‑channel digital marketing campaigns across global and regional markets. This hybrid role offers flexibility to work virtually and from the Kraków office, with a strong emphasis on data-driven decision making.

You will build campaigns on LinkedIn, Google, email, web and marketing automation, manage setup, targeting, QA, and reporting, and collaborate with global and local teams to deliver measurable results.