Global Digital Activation Lead

Aon Corporation; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible and hybrid working

Career development opportunities

Wellbeing programs

Inclusive culture

Job summary

Aon Corporation in Kraków is seeking a Digital Activation Manager to oversee planning, execution, and optimization of complex digital campaigns across global and regional markets. This hybrid role blends virtual work with office collaboration.

You will develop integrated activation strategies across paid, owned, and earned channels, lead multi-channel campaigns, analyze performance, and translate data into actionable improvements while partnering with stakeholders worldwide.

Qualifications

• 4+ years of experience in digital marketing, campaign activation, performance marketing, marketing operations, or related field.
• Proven experience managing multi-channel campaigns across LinkedIn, Google, email, web, and marketing automation.
• Strong understanding of audience targeting, lead generation, analytics, and performance optimization.
• Ability to interpret data and translate insights into clear business recommendations.
• Experience building positive relationships and influencing partners across teams and levels of an organization.
• Excellent communication, project management, and problem-solving skills.
• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Additional European language skills such as German, French, Spanish, Italian, or Dutch are an advantage

Responsibilities

• Develop integrated activation strategies across paid, owned, earned, and digital channels.
• Lead multi-channel campaigns using platforms such as LinkedIn, Google, marketing automation, email marketing, websites, and analytics tools.
• Analyze campaign performance and provide strategic recommendations to improve engagement, lead generation, and marketing efficiency.
• Guide testing and optimization initiatives, translating insights into actionable improvements.
• Partner with marketing, business, and regional stakeholders to align campaigns with strategic priorities.
• Share expertise, coach colleagues, and help drive best practices across digital activation teams.

Skills

Digital marketing

Campaign activation

Performance marketing

Lead generation

Analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Business or equivalent

Tools

LinkedIn

Google Ads

Marketing automation tools

Analytics tools

Email marketing platforms

Web analytics

Job description

Aon Corporation in Kraków is seeking a Digital Activation Manager to oversee planning, execution, and optimization of complex digital campaigns across global and regional markets. This hybrid role blends virtual work with office collaboration.

You will develop integrated activation strategies across paid, owned, and earned channels, lead multi-channel campaigns, analyze performance, and translate data into actionable improvements while partnering with stakeholders worldwide.