Digital Activation Manager

Aon; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible and hybrid working env.

Ongoing learning and career dev.

Wellbeing and benefits programs

Inclusive and collaborative culture

Exposure to global projects and intl."

Meaningful impact on marketing perf.

Job summary

Aon plc is seeking a Digital Activation Manager to lead planning, execution, and optimization of complex digital campaigns across global and regional markets. This hybrid role combines virtual work with collaboration in the office.

You will develop integrated activation strategies, manage multi-channel campaigns on LinkedIn, Google, email, and marketing automation, and translate data into actionable improvements, fostering growth and engagement across audiences.

Qualifications

• 4+ years of experience in digital marketing, campaign activation, or related field.
• Experience managing multi-channel campaigns across LinkedIn, Google, email, web, and automation tools.
• Strong ability to translate data into actionable business recommendations.
• Proven ability to influence partners and collaborate across teams.
• Bachelor’s degree or equivalent in a related field; European language skills are a plus.

Responsibilities

• Lead planning, execution, and optimization of complex digital campaigns.
• Develop integrated activation strategies across paid, owned, earned, and digital channels.
• Manage multi-channel campaigns on LinkedIn, Google, email, and websites.
• Analyze campaign performance and make strategic recommendations to improve engagement and lead generation.
• Coordinate with marketing, business, and regional stakeholders to align with priorities.
• Share expertise, coach colleagues, and promote best practices across activation teams.

Skills

Digital marketing

Campaign activation

Multi-channel campaigns

Analytics & reporting

Lead generation

Stakeholder management

Communication skills

Languages (EU) bonus

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn

Google Ads

Marketing automation platforms

Email marketing

Web analytics tools

Job description

Join Aon and play a key role in delivering impactful digital marketing programs across multiple regions, markets, and business lines. This is a hybrid role offering flexibility to work both virtually and from the office.

Aon is in the business of better decisions

At Aon, we help organizations make better decisions to protect and enrich the lives of people around the world.

Our colleagues are united through trust, collaboration, and a shared dedication to helping clients and each other succeed. We foster an inclusive environment where innovation, professional growth, and diverse perspectives are valued.

What The Day Will Look Like

As a Digital Activation Manager, you will lead the planning, execution, and optimization of complex digital campaigns that support business growth and audience engagement across global and regional markets.

You Will

• Develop integrated activation strategies across paid, owned, earned, and digital channels
• Lead multi-channel campaigns using platforms such as LinkedIn, Google, marketing automation, email marketing, websites, and analytics tools
• Analyze campaign performance and provide strategic recommendations to improve engagement, lead generation, and marketing efficiency
• Guide testing and optimization initiatives, translating insights into actionable improvements
• Partner with marketing, business, and regional stakeholders to align campaigns with strategic priorities
• Share expertise, coach colleagues, and help drive best practices across digital activation teams

How This Opportunity Is Different

This role offers the opportunity to influence digital marketing outcomes at a global scale while working alongside experienced marketing professionals and business leaders.

You will have the autonomy to shape campaign strategies, recommend innovative solutions, and use data-driven insights to improve performance. Your expertise will help strengthen marketing effectiveness, support growth objectives, and elevate activation capabilities across the organization.

At Aon, you will be encouraged to bring new ideas, challenge the status quo, and continuously develop your skills in a collaborative and supportive environment.

Skills And Experience That Will Lead To Success

• 4+ years of experience in digital marketing, campaign activation, performance marketing, marketing operations, or a related field
• Proven experience managing complex multi-channel campaigns across platforms such as LinkedIn, Google, email, web, and marketing automation tools
• Strong understanding of audience targeting, lead generation, campaign measurement, analytics, and performance optimization
• Ability to interpret data and translate insights into clear business recommendations
• Experience building positive relationships and influencing partners across different teams and levels of an organization
• Excellent communication, project management, and problem-solving skills
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• Additional European language skills such as German, French, Spanish, Italian, or Dutch are an advantage

What Aon Offers

• Flexible and hybrid working environment
• Ongoing learning and career development opportunities
• Comprehensive wellbeing and benefits programs
• Inclusive and collaborative culture
• Exposure to global projects and international partners
• Chance to create a meaningful impact on marketing performance and business growth

Ready to help build the future of digital marketing at Aon? We'd love to hear from you.

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