Digital Activation Manager

Aon; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible and hybrid working

Career development opportunities

Wellbeing programs

Inclusive culture

Job summary

Aon Corporation in Kraków is seeking a Digital Activation Manager to oversee planning, execution, and optimization of complex digital campaigns across global and regional markets. This hybrid role blends virtual work with office collaboration.

You will develop integrated activation strategies across paid, owned, and earned channels, lead multi-channel campaigns, analyze performance, and translate data into actionable improvements while partnering with stakeholders worldwide.

Qualifications

• 4+ years of experience in digital marketing, campaign activation, performance marketing, marketing operations, or related field.
• Proven experience managing multi-channel campaigns across LinkedIn, Google, email, web, and marketing automation.
• Strong understanding of audience targeting, lead generation, analytics, and performance optimization.
• Ability to interpret data and translate insights into clear business recommendations.
• Experience building positive relationships and influencing partners across teams and levels of an organization.
• Excellent communication, project management, and problem-solving skills.
• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Additional European language skills such as German, French, Spanish, Italian, or Dutch are an advantage

Responsibilities

• Develop integrated activation strategies across paid, owned, earned, and digital channels.
• Lead multi-channel campaigns using platforms such as LinkedIn, Google, marketing automation, email marketing, websites, and analytics tools.
• Analyze campaign performance and provide strategic recommendations to improve engagement, lead generation, and marketing efficiency.
• Guide testing and optimization initiatives, translating insights into actionable improvements.
• Partner with marketing, business, and regional stakeholders to align campaigns with strategic priorities.
• Share expertise, coach colleagues, and help drive best practices across digital activation teams.

Skills

Digital marketing

Campaign activation

Performance marketing

Lead generation

Analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Business or equivalent

Tools

LinkedIn

Google Ads

Marketing automation tools

Analytics tools

Email marketing platforms

Web analytics

Job description

Posting Description

Join Aon and play a key role in delivering impactful digital marketing programs across multiple regions, markets, and business lines. This is a hybrid role offering flexibility to work both virtually and from the office.

Aon is in the business of better decisions

At Aon, we help organizations make better decisions to protect and enrich the lives of people around the world.

Our colleagues are united through trust, collaboration, and a shared dedication to helping clients and each other succeed. We foster an inclusive environment where innovation, professional growth, and diverse perspectives are valued.

What the day will look like

As a Digital Activation Manager, you will lead the planning, execution, and optimization of complex digital campaigns that support business growth and audience engagement across global and regional markets.

You will:

• Develop integrated activation strategies across paid, owned, earned, and digital channels
• Lead multi-channel campaigns using platforms such as LinkedIn, Google, marketing automation, email marketing, websites, and analytics tools
• Analyze campaign performance and provide strategic recommendations to improve engagement, lead generation, and marketing efficiency
• Guide testing and optimization initiatives, translating insights into actionable improvements
• Partner with marketing, business, and regional stakeholders to align campaigns with strategic priorities
• Share expertise, coach colleagues, and help drive best practices across digital activation teams

How this opportunity is different

This role offers the opportunity to influence digital marketing outcomes at a global scale while working alongside experienced marketing professionals and business leaders.

You will have the autonomy to shape campaign strategies, recommend innovative solutions, and use data-driven insights to improve performance. Your expertise will help strengthen marketing effectiveness, support growth objectives, and elevate activation capabilities across the organization.

At Aon, you will be encouraged to bring new ideas, challenge the status quo, and continuously develop your skills in a collaborative and supportive environment.

Skills and experience that will lead to success

• 4+ years of experience in digital marketing, campaign activation, performance marketing, marketing operations, or a related field
• Proven experience managing complex multi-channel campaigns across platforms such as LinkedIn, Google, email, web, and marketing automation tools
• Strong understanding of audience targeting, lead generation, campaign measurement, analytics, and performance optimization
• Ability to interpret data and translate insights into clear business recommendations
• Experience building positive relationships and influencing partners across different teams and levels of an organization
• Excellent communication, project management, and problem-solving skills
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• Additional European language skills such as German, French, Spanish, Italian, or Dutch are an advantage

What Aon offers

• Flexible and hybrid working environment
• Ongoing learning and career development opportunities
• Comprehensive wellbeing and benefits programs
• Inclusive and collaborative culture
• Exposure to global projects and international partners
• Chance to create a meaningful impact on marketing performance and business growth

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