Director, Global Outbound Demand Gen & SDR Transformation

Equinix; Warszawa; On-site; PLN 840,000 - 1,263,000; Full time

Job summary

Equinix is seeking a seasoned Director, Outbound Demand Generation to lead our global SDR transformation and build a scalable pipeline engine. You will influence revenue marketing, sales development, operations, data, and AI initiatives across regions.

In this role, you’ll assess capabilities, define a multi-year roadmap, drive adoption of AI-enabled workflows, and establish governance to improve measurement, attribution, and overall seller productivity. Strong leadership is required.

Qualifications

• 12+ years in B2B demand generation, revenue marketing, sales development, or go-to-market leadership roles.
• 5+ years leading large-scale SDR, BDR, or outbound demand generation organisations globally or across multiple regions.
• Proven experience leading business transformation initiatives involving people, process, technology, data, and operating model change.
• Demonstrated success increasing pipeline generation, sales productivity, funnel conversion, and revenue impact.
• Experience deploying and scaling sales engagement, automation, analytics, and AI-enabled selling technologies.
• Strong understanding of pipeline management, funnel performance, forecasting, attribution, and revenue analytics.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Define and execute the global outbound demand generation and SDR transformation strategy, including the multi-year roadmap, operating model, and change management plan.
• Increase outbound-sourced pipeline, SDR productivity, funnel conversion, account penetration, and overall revenue impact across regions.
• Optimise segmentation, account prioritisation, coverage models, qualification standards, and outbound engagement approaches to improve scalability and effectiveness.
• Establish global standards while supporting regional market requirements and ensuring consistent execution across a complex matrix organisation.
• Lead and develop a global SDR leadership team and sales development organisation with a culture of accountability, continuous improvement, and customer engagement.
• Own the strategic roadmap for outbound technology, automation, and AI enablement, including sales engagement, account intelligence, prospect research, conversation intelligence, coaching, workflow automation, and predictive insights.
• Partner with Marketing Operations, Revenue Operations, Data, Digital, and Technology teams to modernise the outbound technology ecosystem and improve seller productivity.
• Drive adoption, experimentation, and change management to maximise business value from approved technologies and AI-enabled workflows.
• Improve outbound data quality, lead routing, reporting, attribution, and measurement frameworks connecting activity to pipeline and revenue outcomes.
• Deliver executive business reviews covering pipeline contribution, productivity, technology adoption, performance trends, risks, and business outcomes.
• Establish governance frameworks that support sustainable operational excellence and continuous improvement.

Skills

B2B demand generation

Revenue marketing

Sales development

Go-to-market leadership

Executive communication

Stakeholder management

Data analytics

Education

Bachelor’s degree or equivalent experience

Tools

AI-enabled selling technologies

Sales engagement platforms

Analytics tools

Job description

Equinix is seeking a seasoned Director, Outbound Demand Generation to lead our global SDR transformation and build a scalable pipeline engine. You will influence revenue marketing, sales development, operations, data, and AI initiatives across regions.

In this role, you’ll assess capabilities, define a multi-year roadmap, drive adoption of AI-enabled workflows, and establish governance to improve measurement, attribution, and overall seller productivity. Strong leadership is required.