B2B Customer Lifecycle Growth Manager

PubNub Inc.; Polska; Remote; PLN 134,000 - 223,000; Full time

Benefits offered by this job

Remote-first culture

Job summary

PubNub, a remote-first real-time platform, seeks a B2B Lifecycle Marketing Manager to own onboarding, adoption, engagement, retention, expansion and win-back. You will analyze product usage and account signals to design scalable lifecycle programmes, collaborating with Account Management and Customer Success to reduce churn and grow Net Revenue Retention across enterprise customers.

You'll build ROI reports and enable Account Managers with value-driven campaigns, automation, and education

Qualifications

• 3+ years in B2B SaaS lifecycle marketing influencing adoption, retention or expansion.
• Ability to use product usage or customer-health signals to segment customers.
• Experience translating customer needs into targeted lifecycle programmes.
• Hands-on experience with CRM and marketing automation.
• Collaborates across Customer Success, Account Management and Sales.

Responsibilities

• Build post-sale customer lifecycle programmes across onboarding, adoption, engagement, expansion, retention and win-back.
• Identify opportunities to deepen adoption using product usage and industry context.
• Design expansion programmes based on customer needs and product usage.
• Partner with GTME on health scoring and expansion-signal detection.
• Develop interventions across education, discovery, value communication, and campaigns.
• Create ROI reports and value summaries for Account Managers.
• Execute multi-team expansion programmes within enterprise accounts.
• Build win-back and re-engagement for at-risk customers.
• Analyze churn trends and derive retention initiatives.

Skills

B2B SaaS lifecycle marketing

Product usage signals

CRM systems

Marketing automation

Cross-functional collaboration

Technical product understanding

Tools

CRM systems

Marketing automation tools

Job description

PubNub, a remote-first real-time platform, seeks a B2B Lifecycle Marketing Manager to own onboarding, adoption, engagement, retention, expansion and win-back. You will analyze product usage and account signals to design scalable lifecycle programmes, collaborating with Account Management and Customer Success to reduce churn and grow Net Revenue Retention across enterprise customers.

You'll build ROI reports and enable Account Managers with value-driven campaigns, automation, and education