B2B Customer Lifecycle Marketing Manager

PubNub Inc.; Polska; Remote; PLN 134,000 - 223,000; Full time

Benefits offered by this job

Remote-first culture

Job summary

PubNub, a remote-first real-time platform, seeks a B2B Lifecycle Marketing Manager to own onboarding, adoption, engagement, retention, expansion and win-back. You will analyze product usage and account signals to design scalable lifecycle programmes, collaborating with Account Management and Customer Success to reduce churn and grow Net Revenue Retention across enterprise customers.

You'll build ROI reports and enable Account Managers with value-driven campaigns, automation, and education

Qualifications

• 3+ years in B2B SaaS lifecycle marketing influencing adoption, retention or expansion.
• Ability to use product usage or customer-health signals to segment customers.
• Experience translating customer needs into targeted lifecycle programmes.
• Hands-on experience with CRM and marketing automation.
• Collaborates across Customer Success, Account Management and Sales.

Responsibilities

• Build post-sale customer lifecycle programmes across onboarding, adoption, engagement, expansion, retention and win-back.
• Identify opportunities to deepen adoption using product usage and industry context.
• Design expansion programmes based on customer needs and product usage.
• Partner with GTME on health scoring and expansion-signal detection.
• Develop interventions across education, discovery, value communication, and campaigns.
• Create ROI reports and value summaries for Account Managers.
• Execute multi-team expansion programmes within enterprise accounts.
• Build win-back and re-engagement for at-risk customers.
• Analyze churn trends and derive retention initiatives.

Skills

B2B SaaS lifecycle marketing

Product usage signals

CRM systems

Marketing automation

Cross-functional collaboration

Technical product understanding

Tools

CRM systems

Marketing automation tools

Job description

About PubNub

At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.

PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.

About the Role

As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back.

You'll use product usage, customer behaviour and account signals to identify opportunities to deepen adoption, expand usage and reduce churn, then turn those insights into scalable lifecycle programmes. These programmes may span product-led experiences, customer education, targeted campaigns, Account Manager plays and marketing automation.

Because PubNub is a real-time infrastructure platform, customer growth is closely connected to how customers build with and use the product. You'll work closely with Account Management, Customer Success and our Go-to-Market Engineering team to understand customer use cases, identify meaningful adoption and expansion signals, and create programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).

Key Responsibilities

• Build post-sale customer lifecycle programmes across onboarding, adoption, engagement, expansion, retention and win-back, using the right intervention for the customer need and stage.
• Use customer use cases, industry context and product-usage patterns to identify opportunities to deepen or broaden platform adoption.
• Design platform expansion and feature-adoption programmes based on customer needs, product usage and unused capabilities.
• Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
• Use product usage, engagement and customer-health signals to identify expansion and retention opportunities.
• Develop creative lifecycle interventions across customer education, product and feature discovery, value communication, Account Manager plays, targeted campaigns and marketing automation.
• Create ROI reports and value summaries that Account Managers can use in customer conversations.
• Execute multi-team penetration and expansion programmes within existing enterprise accounts.
• Build win-back and re-engagement programmes for quiet or at-risk customers.
• Analyse churn trends and turn customer insights into retention programmes.
• Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
• Measure programme impact and continuously optimise targeting, interventions and results.

About You

Minimum Requirements

• 3+ years of experience in B2B SaaS, platform or technology lifecycle/customer marketing, with hands-on ownership of programmes that influence adoption, retention and/or expansion.
• Experience using product usage, behavioural or customer-health signals to segment customers and identify adoption, retention or expansion opportunities.
• Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
• Experience translating customer needs, behaviours or use cases into targeted lifecycle programmes rather than relying on a single campaign or channel.
• Hands-on experience with CRM and marketing automation.
• Experience using lifecycle marketing to influence customer adoption, retention, expansion or other commercial customer-growth outcomes.
• Strong cross-functional collaboration with Customer Success, Account Management and/or Sales.

Nice to Have Skills

• Experience working with a platform, PaaS, API, developer tool, cloud/infrastructure product or other usage-driven technology.
• Familiarity with product-led growth programmes.
• Experience supporting developer or technical customer bases.
• Experience marketing to enterprise customers.
• Experience working within a consumption or usage-based revenue model.

Why Join PubNub

At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.

As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.

We offer a B2B engagement with monthly compensation ranging from PLN 12,000 to PLN 20,000, along with benefits that support your success and well-being, where applicable.

Ready to Drive Customer Growth?

If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.

Information Accuracy Note

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.