Chief Lifecycle Marketing & Growth Strategy

Comfrt; Polska; Hybrid; PLN 600,000 - 700,000; Full time

Job summary

Comfrt is seeking a Senior Director of Lifecycle Marketing to own the strategy and evolution of our customer lifecycle, driving increased lifetime value, repeat purchases, engagement, loyalty, and advocacy across onsite capture, email, SMS, push, app, direct mail, loyalty, reviews, and other owned channels.

You will lead the Retention & Loyalty team and partner with Growth, Ecommerce, Data, Finance, Merchandising, Creative, CX, and Product to translate acquisition into long-term value.

Responsibilities

• Own lifecycle strategy across prospects, first-time buyers, repeat customers, loyalty members, and lapsed customers.
• Develop strategies to increase LTV, repeat purchase rate, purchase frequency, and conversion between stages.
• Partner with Data to analyze cohorts, customer progression, and interventions that boost value.
• Establish KPIs and measurement for lifecycle impact on business growth and program effectiveness.
• Lead testing culture and translate insights into actionable recommendations for leadership.
• Collaborate with Finance and Data on forecasting and measuring retention ROI.
• Define strategy for email, SMS, push, app, direct mail, and other owned channels.
• Own onsite capture and list growth through pop-ups, forms, and landing experiences.
• Build segmentation and personalization based on behavior, history, and value.
• Own lifecycle journeys including welcome, abandonments, post-purchase, cross-sell, loyalty, win-back, reactivation.
• Develop and scale Direct Mail as a lifecycle channel with ROI measurement.
• Drive ComfrtClub strategy, reviews, and customer advocacy programs.

Job description

Comfrt is seeking a Senior Director of Lifecycle Marketing to own the strategy and evolution of our customer lifecycle, driving increased lifetime value, repeat purchases, engagement, loyalty, and advocacy across onsite capture, email, SMS, push, app, direct mail, loyalty, reviews, and other owned channels.

You will lead the Retention & Loyalty team and partner with Growth, Ecommerce, Data, Finance, Merchandising, Creative, CX, and Product to translate acquisition into long-term value.