Area Sales Manager Central Eastern Europe/Italy

Go Ahead HiRe; Polska; Remote; PLN 90,000 - 150,000; Full time

Job summary

Go Ahead HiRe is seeking an Area Sales Manager for Central Eastern Europe and Italy. The role is remote from Poland with up to 60% travel. You will build a dealer network and manage key accounts across Poland and CEE, representing compact cranes and tracked carriers.

You will train dealers, translate technical data into commercial content, and support marketing initiatives while collaborating with a Europe-wide sales team led by the Sales Director in the Netherlands.

Qualifications

• Bachelor's degree or equivalent practical experience, preferably in International Business, Commercial Economics or Engineering.
• Experience in B2B capital equipment, heavy machinery, vehicle construction or the construction and lifting industry.
• A proven track record in field sales, territory management or account management.
• The ability to represent the business locally and build trust with contractors and dealers.
• Polish and English language skills; other European languages are a plus.
• Strong commercial skills, persuasiveness and technical insight.
• A hands-on mentality, comfortable with live product demonstrations and technical analysis.

Responsibilities

• Building a dealer network from scratch: proactively build new partnerships with dealers across your region and train them on the compact/mini cranes, spider cranes, and tracked carriers.
• Maintain relationships and are responsible for the key accounts.
• Seize market opportunities by analyzing trends and translating them into concrete sales strategies.
• Advise and support dealers with product selection, quotations, and demonstrations.
• Travel regularly to dealers and customers across your assigned region.
• Marketing and product introductions: introduce new products, translate technical information into commercial content, and support marketing campaigns.

Skills

B2B sales

Territory management

Account management

Dealer network development

Live product demonstrations

Polish and English language skills

Education

Bachelor's degree or equivalent

Job description

Job Title: Area Sales Manager Central Eastern Europe/Italy

Location: Remote, Poland Company

Headquarters: Barneveld, The Netherlands

Reporting to: Sales Director

Languages: Polish and English, other European languages are a plus

Territories: Poland, the Czech Republic, Slovakia, Slovenia, Hungary, Romania, Serbia, Croatia, Austria, and Italy

Product: Compact Cranes and Innovative Tracked Carriers

Introduction:

Are you ready to drive the growth of a premium, high-tech brand across one of Europe's most dynamic industrial hubs? Our client, a global leader in compact cranes and innovative tracked carriers based in The Netherlands, is expanding, and we are looking for a high-energy, commercially driven Area Sales Manager for Poland (and broader CEE territories) to lead the charge.

In this high-impact, high-autonomy role, you won't just be selling machinery; you’ll be building a powerful, long-term dealer network from the ground up, representing cutting-edge Dutch engineering in glazing, industrial construction, rental, and specialized lifting sectors. Armed with your commercial drive, technical fluency, and a hands-on approach (including live product demos), you will serve as the primary face of our client across Poland and key European growth markets.

If you thrive on the open road (up to 60% travel), love building genuine, loyal B2B relationships, and want to turn high-potential territories into major revenue drivers, this is your opportunity to shape the future of compact lifting power. You will join a commercial team of 5 other Area Sales Managers located across Europe and report directly into the Sales Director who is based in the Headquarters in The Netherlands.

What you will do

• Building a dealer network from scratch: You proactively build new partnerships with dealers across your region and train them on the compact/mini cranes, spider cranes, and tracked carriers.
• You maintain existing relationships: You maintain relationships and are responsible for the key accounts.
• Seizing market opportunities: You analyze trends and translate them into concrete sales strategies.
• Advice and support: You help dealers with product selection, quotations, and demonstrations
• International cooperation: You travel regularly to dealers and customers across your assigned region.
• Marketing and product introductions: You introduce new products, translate technical information into commercial content, and support marketing campaigns.

What you bring

• A Bachelor's degree or equivalent practical experience, preferably in International Business, Commercial Economics or Engineering.
• Experience in B2B capital equipment, heavy machinery, vehicle construction or the construction and lifting industry. Understanding cranes, hydraulics or electric carriers is a major plus.
• A proven track record in field sales, territory management or account management.
• The ability to represent the business locally and build trust with contractors and dealers.
• Polish and English language skills; other European languages are a plus.
• Strong commercial skills, persuasiveness and technical insight.
• A hands-on mentality, comfortable with live product demonstrations and technical analysis.

What they offer

• An attractive salary package.
• A company car equipped for regular territory travel.
• A flexible work-from-home policy.
• A high level of autonomy and the opportunity to build a high-growth territory from scratch.